5 Reasons Why SEO Pros Use WordPress

WordPress is perhaps the most universally-loved content management system (CMS) on the web. According to a recentCMSanalysisof the top 1 million sites on Alexa, WordPress commands a 54.8% market share, followed distantly by Joomla (10.5%) and Drupal (6.0%). Beyond its legendary user-friendliness, there’s another key reason why professional web developers consistently turn to WordPress: SEO. WordPress is exceptionally versatile when it comes to integrating search......

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Why We Survived Google’s Panda “Farmer” Update

In March, Google released a major update to its search algorithm. The update is codenamed “Panda,” after one of the engineers that spearheaded the months-long algorithm tweak. But in the media, it’s being referred to as the “Farmer Update,” in reference to the so-called “content farms” that the update targets. A “content farm” is a website that attempts to game the search engines by producing......

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7 Pain-Free Ways to Get More Keywords in your Website Copy

Getting keywords into your website copy sometimes feels a bit like getting more fiber into your diet—you know it’s good for you, but working it in isn’t always fun.  Likewise, keyword rich copy will help your search engine ranking, but it can be such a chore to incorporate those targeted key phrases. This is especially challenging if you have existing website copy that you don’t......

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Internet Video Marketing for the Next Generation of Consumers

Say what you will about the impact that today’s multimedia-centric culture has on the brains of the wired generation, but we think it’s making them smarter. In fact, we think that the Internet, smartphones and Web 2.0 have made all of us savvier consumers. As with all new challenges, this heightened level of astuteness raises the bar for us marketers—but for those of us willing......

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Video for Internet Marketing

At Firm Media, we’ve been producing videos for our clients for years. These promotional videos have performed fantastically in the search engines, thanks in part to Google’s Universal Search feature. But there’s another, more important facet to our video marketing efforts that has helped differentiate our video content from the literally hundreds of millions of videos on YouTube, Vimeo and Metacafe. The key ingredient: production......

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Doing Business on the Links (Without Ever Picking Up a Golf Club)

One of the key aspects of promoting your business online is links. And while link strategy has nothing to do with golf, playing by the rules, building relationships and blurring the line between the professional and personal social realms do factor heavily into your success. For the sake of clarity, we won’t torture this metaphor any further. Instead, let’s dive right into why links are......

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How to Hire a Web Designer

PART THREE OF A SERIES: Web Design for Internet Marketing Today’s websites are exponentially more sophisticated than they were five years ago, which means that the web designer you hire has to be more sophisticated, too. During the Geocities and Angelfire era, it was okay for websites to be nothing more than a logo and some contact information – a virtual billboard along the Information......

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The True Value of a Conversion Friendly Website

PART ONE OF A SERIES: Web Design for Internet Marketing It’s time to rethink the role your website plays in your business. Ten years ago, the marketing experts were saying, “You gotta have a website. Even if it’s just a one page brochure with your phone number, you gotta have one.” Today, that message has changed. That’s because the audience has changed. This is the......

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Blog writing for your business.

As we continue to discuss the writing of a blog, let’s take a look at the writing of a blog to support a business. In a blog intended to drive traffic to your business there are a few elements to remember: Give useful information, don’t sound like an advertisement. Remember that people are not searching for advertising they are searching for information, and you are......

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