Social Media is Serious Business!

As the world is becoming more and more social, it’s time for you to start paying attention to the power of social media sites, such as Facebook, Twitter, and Yelp. No longer can businesses afford to not pay attention to these sites. Because whether you realize it or not, you are missing out on potential patients or clients, new networking opportunities, and media interest. According......

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Is SEO Dead?

When Bob Dylan penned the infamous lyric, “The times they are a changing’” he had no idea how the evolution and speed of the internet would fulfill his prophecy. In the world of Internet search, the times have indeed changed – at lightning speed– and show little sign of slowing down. So for marketing experts who have pitched their flag firmly in the SEO soil,......

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Firm Media Looks to Support Underserved Families in Mexico

“Devolver” translated from Spanish means “return,” something Tuxpan native Ana Karina Vazquez is doing often with her husband-to-be, Christopher A. Suchánek. Vazquez and Suchánek are well established in the Southern California business community, with Vazquez owning multiple Cowboy Burgers & BBQ locations and Suchánek as chief executive officer of digital marketing company Firm Media Inc. Suchánek has been deeply involved with Firm Media’s charitable efforts......

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Facebook’s Promoted Posts: A Costly Status Update Or An Opportunity?

Facebook is now offering brand page users the opportunity to market to their subscribers and followers simply and directly through normal sharing and posting. Using Promoted Posts is identical to sharing a regular post on the brand page’s wall, but with the somewhat controversial twist of paid advertising. Not surprisingly, some users have been skeptical about paying for something that they are already able to......

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How Using Pinterest Can Grow Your Retail Business

By now, you may have heard about Pinterest. The site lets you easily browse, share, and comment on photos, videos, and other digital content. It’s a social media network that offers visual appeal and a “down-the-rabbit-hole” approach to finding new products and ideas. Plus, there’s a huge audience; the site had 10.4 million users in February alone, most of whom are active consumers. Using Pinterest,......

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Three Misconceptions about WordPress and Web Design

WordPress has changed the world of web design. For designers, it provides a scalable framework for developing and deploying websites. For clients, it allows them to edit and update their own websites without picking apart the HTML or compromising the underlying code. There are dozens of good reasons why WordPress has become one of the most popular content management system (CMS) on the planet. But......

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Why Bad Yelp Reviews Provide Great Opportunities for Your Business

There’s a good chance that you’ve used Yelp at some point. The website, which helps people find and review local companies, saw an average of approximately 71 million monthly unique visitors in the first quarter of the year. Yelp can generate awareness about and sales for companies, but to some businesses, it represents a threat as well. When a company provides thousands of customer experiences,......

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Eat & Be Well Thanksgiving Event to Support the Underserved Finds New Home in Fontana

A team of local businesses, not-for-profit groups, and government agencies announced today that the City of Fontana would host the first-ever Eat and Be Well, an event providing those in need with a traditional Thanksgiving meal and access to essential social services. Eat and Be Well will take place on Wednesday, November 21, 2012 at the Seville Park and Cypress Neighborhood Center from 9 a.m.......

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Firm Media and the (3BL) Triple Bottom Line

Here at Firm Media, we spend a lot of time working to understand social trends and movements- particularly how they relate to growing business and building community. Over the past few years, the concept of 3BL or “Triple Bottom Line” has trickled into our consciousness, and has just recently come to consume our overall mentality. Okay, the concept isn’t that new. The term was coined......

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How We Promote Online Videos

At Firm Media, we develop online videos for our clients for a variety of reasons. Sometimes, we’re helping them get exposure for their products or services. Other times, we’re sharing the features and resources available on their websites. Either way, our aim is to create an engaging experience that incites viewers to action. Once a video is complete, we could just launch it on a......

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