Digital marketing has come a long way since the first banner ad appeared on the internet in 1994. Today, digital marketing is an essential component of any medical marketing strategy, and its importance will only continue to grow in the future. However, traditional or outbound marketing methods still have a role to play in reaching a wide audience and generating brand awareness.

Firm Media has been a consistent industry leader, maintaining a position at the forefront of marketing by staying up-to-date with the latest trends and continually innovating in its approach. That is why Firm Media is excited to announce the launch of OmniBlend™, a proprietary methodology that combines traditional and digital marketing to create a comprehensive and integrated approach to medical practice marketing.

OmniBlend™ represents the ultimate fusion of the power of traditional marketing and the precision of digital marketing, resulting in a holistic approach that can achieve exponentially better marketing results. By leveraging the unique strengths of both traditional and digital marketing methods, OmniBlend™ can deliver a marketing strategy that is more comprehensive, effective, and integrated than either method alone. This approach allows medical practices to connect with patients in a multitude of touchpoints, create a more engaging patient experience, and ultimately achieve their marketing goals more efficiently and effectively.

Firm Media’s OmniBlend™ approach incorporates cutting-edge geofencing technology, enhancing the precision of traditional marketing and seamlessly integrating it with digital strategies. This synergy enables targeted outreach to specific IPs and mailing addresses, resulting in highly effective, comprehensive marketing campaigns that generate warmer leads for your medical practice. At the same time, digital marketing campaigns can now generate even more leads by operating in sync with direct and print advertising, allowing for full-bodied campaigns to generate warmer leads with precise geo-targeting. 

By leveraging both traditional and digital marketing methods, medical practices can create a consistent message across all marketing channels, reaching patients where they are most likely to engage. This approach is perfect for new medical practices looking to establish name recognition or existing practices looking to dominate their market. 
If you’re interested in learning more about how the OmniBlend™ methodology maximizes lead conversion, don’t hesitate to contact one of our senior marketing consultants for a guided tour of our product offerings. Schedule a consultation today at (855) 971-2313.

By Chris Suchánek
Chris is a digital marketing pioneer that brings over 25 years of experience in brand promotion and marketing to his role as a CEO. Before launching Firm Media in 2008, he served as Operations Manager for an industry leader in digital marketing, where he oversaw client relations for more than 700 medical practices. Prior to Firm Media, he contributed to projects at EMI, RCA, MTV, and Warner Brothers and also served as Director of Marketing and Publicity for Brainstorm Artists International.

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