Doing Business on the Links (Without Ever Picking Up a Golf Club)

One of the key aspects of promoting your business online is links. And while link strategy has nothing to do with golf, playing by the rules, building relationships and blurring the line between the professional and personal social realms do factor heavily into your success. For the sake of clarity, we won’t torture this metaphor any further. Instead, let’s dive right into why links are......

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How to Hire a Web Designer

PART THREE OF A SERIES: Web Design for Internet Marketing Today’s websites are exponentially more sophisticated than they were five years ago, which means that the web designer you hire has to be more sophisticated, too. During the Geocities and Angelfire era, it was okay for websites to be nothing more than a logo and some contact information – a virtual billboard along the Information......

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The True Value of a Conversion Friendly Website

PART ONE OF A SERIES: Web Design for Internet Marketing It’s time to rethink the role your website plays in your business. Ten years ago, the marketing experts were saying, “You gotta have a website. Even if it’s just a one page brochure with your phone number, you gotta have one.” Today, that message has changed. That’s because the audience has changed. This is the......

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Blog writing for your business.

As we continue to discuss the writing of a blog, let’s take a look at the writing of a blog to support a business. In a blog intended to drive traffic to your business there are a few elements to remember: Give useful information, don’t sound like an advertisement. Remember that people are not searching for advertising they are searching for information, and you are......

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Outbound vs Inbound, Marketing for a New Audience

I know that I hate junk mail, but I love finding exactly what I am looking for online. Unless you have been under a rock your whole life, you have received many sorts of direct mail. Those letters that are very compelling to start a magazine subscription based on their low price, to order a fruit basket as a present for a relative, or to......

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3 things to do before launching your first internet marketing campaign

This post is for companies who have never launched an internet marketing campaign before and are interested in measuring the success of their efforts as well as converting a larger percentage of new visitors that their campaign will attract. #1 Measure Before So You Can Measure After Make sure that you have metrics in place before you run your campaign at least one month before launch.......

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The Firm Media Six-Step Strategic Approach to Internet Marketing

By Christopher A. Suchanek, Internet Marketing Consultant (1) Web Design: We strive to make sure that you have a conversion-friendly website. This is your full-page ad for the next five plus years, so make sure that you don’t skimp or cut corners here. (2) Directory Management: We will be happy to help you decipher exactly which specialty directories are worth investing in per your region: plasticsurgery.com,......

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Internet Advertising and the Internet Marketing Consultant’s Prospective

By Christopher A. Suchanek, Internet Marketing Consultant Over the last several years I have been fortunate enough to work with hundreds of clients whose main goal is to see more traffic to their propriety website. From this exposure – tracked through statistics and activity reports – I have found three things to be true: 1. Internet marketing requires a strategy 2. It offers simplicity (but......

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