Outbound vs Inbound, Marketing for a New Audience

I know that I hate junk mail, but I love finding exactly what I am looking for online. Unless you have been under a rock your whole life, you have received many sorts of direct mail. Those letters that are very compelling to start a magazine subscription based on their low price, to order a fruit basket as a present for a relative, or to......

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3 things to do before launching your first internet marketing campaign

This post is for companies who have never launched an internet marketing campaign before and are interested in measuring the success of their efforts as well as converting a larger percentage of new visitors that their campaign will attract. #1 Measure Before So You Can Measure After Make sure that you have metrics in place before you run your campaign at least one month before launch.......

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The Firm Media Six-Step Strategic Approach to Internet Marketing

By Christopher A. Suchanek, Internet Marketing Consultant (1) Web Design: We strive to make sure that you have a conversion-friendly website. This is your full-page ad for the next five plus years, so make sure that you don’t skimp or cut corners here. (2) Directory Management: We will be happy to help you decipher exactly which specialty directories are worth investing in per your region: plasticsurgery.com,......

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Internet Advertising and the Internet Marketing Consultant’s Prospective

By Christopher A. Suchanek, Internet Marketing Consultant Over the last several years I have been fortunate enough to work with hundreds of clients whose main goal is to see more traffic to their propriety website. From this exposure – tracked through statistics and activity reports – I have found three things to be true: 1. Internet marketing requires a strategy 2. It offers simplicity (but......

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