As a medical practice, it is likely that you have either begun to compile—or have an existing database—of email addresses. However, it is also true that you may be unsure about the best strategy for lead nurturing and connecting with patients and prospects.
Email marketing is one of the most effective digital marketing practices. Not only does it provide you with the opportunity to stay top of mind with your patients, but it also offers the chance to realize high-value, cost-effective advertising. At Firm Media, we specialize in creating email marketing strategies for our clients.
Is Email Marketing Effective For Patient Acquisition?
Brandi Trunick, Email Marketing Strategist
What Can Automation Do For Your Practice?
In its most simple form, email marketing is a powerful tool that allows doctors to grow their practices by connecting with and reaching a larger number of patients. Studies show that over 90% of people log into their email accounts daily and that email marketing is more effective in acquiring new patients when compared to other platforms. However, in order for email marketing to work, automation is key.
Automation offers advanced functionality and for an email campaign to be deployed seamlessly, succinctly, and with precision. And that is what we do here at Firm Media—our automation strategy enables your practice to effortlessly send out hundreds of emails, connecting with potential patients and guiding them through “the buyer’s journey” until they walk through your practice’s door.
How We Helped William Bruno Plastic Surgery
What We Do
When you first make the decision to partner with Firm Media on your email marketing campaign, we will begin by creating branded email templates that accurately and powerfully represent your practice. From there, we have a variety of strategies that we will consult with you on in order to make the most impact.
Email List Building & Lead Generation
We will review your email lists and engage in cleanup and segmentation to confirm the quality of the contact information you possess. Ultimately, we seek to make sure that your emails are actually landing in the inboxes of real people.
Drip Campaigns & Lead Nurturing
We have the capability of doing a variety of comprehensive drip campaigns related to procedures, pricing, e-commerce, and other specialized areas related to your practice. In this regard, a high volume of emails will be sent to targeted and segmented groups on your email list with the goal of drilling down on a patient’s interest and inevitably getting them to contact your practice for a consultation.
On a monthly basis, we can promote a special or highlighted service performed by your practice. We will handle all graphic design of the email campaign and ensure the information is also conveyed on your website and social media, confirming synergy across all of your platforms.
We are passionate about keeping your practice top of mind with your patients and prospects. Therefore, we will send out regular practice updates, including email newsletters, on your behalf. These blasts could highlight individual staff members, office news, and other information that could be valuable to growing your practice’s patient base.
Track Sales Performance And Hold Your Team Accountable
The team at Firm Media will partner with you to establish benchmarks for your email marketing campaign and then drive to achieve those targets. We will report to you on a quarterly basis on click-through rate, email open rate, and other statistics while keeping in mind that we are always continuing to improve upon and reach double-digit results. Additionally, we will provide a proprietary tool that will allow you to access and track your results in real-time from any location, eliminating all mystery and delivering full transparency.
We Are Platinum Certified With SharpSpring
Utilizing our well-developed knowledge of SharpSpring, a powerful software suite of sales and marketing tools, we will boost your email marketing conversions and deliver results that will grow your practice. Furthermore, as only one of two platinum-certified agencies in all of California, we harness the power of this platform and subsequently train you in a one-on-one capacity on all of its client relationship management (CRM) capabilities.
Meet Your Team At Firm Media
At Firm Media, we are a team in every sense of the word. Therefore, our email marketing specialists do not operate in a silo; the professionals who lead your email marketing initiatives will partner cross-functionally to ensure an integrated and strategic approach. No matter if it is messaging alignment across email and social media or if an email needs to direct traffic to dedicated landing pages, we will make certain that your email strategy synchronizes with the overarching digital marketing approach that has been promised to your practice.