Display Advertising’s Advantages Over Billboards and Radio for Medical Practices

While your practice has more options than ever for marketing to new patients, competition for their attention has grown. According to a JAMA study, clinician practices increased their collective advertising spend from $11 million in 1997 to $61 million in 2016. Advertising for cosmetic surgery within hospitals and clinics grew from $6 million to $93 million....

READ MORE

Intuitive and Affordable Website Themes for Medical Practices

Here at Firm Media, our expertise lies in capturing the attention of potential clients and turning their website visitors into new patients. With over a decade of experience designing custom websites for the medical industry and dozens of awards under our belt, we are launching a new opportunity to provide a more affordable website design to medical practices....

READ MORE

COVID-19 – What Does It Mean For Your Practice?

At Firm Media, not only do we believe it is our duty to help our clients achieve their business goals through digital marketing, but we also believe it is our duty to do everything possible in our local communities and the verticals we work in to help educate and empower people and businesses. Those missions do not change with the seasons/popular opinion/crises/etc. Even with COVID-19......

READ MORE

4 Digital Marketing Tips For Dealing With Allergan’s Recall

By now, you’ve probably heard about Allergan’s voluntary recall of textured implants. You have probably even had patients calling the office asking about it. So the question is, how can I let my patients know my stance on this issue? We’ve compiled 4 tips to help you let you your patients know your stance......

READ MORE

Accessibility, Why Is It Important To My Practice?

The topic of accessibility has been prominent in the design and development communities for the past few years. With the establishment of the Bureau of Web Accessibility in 2017, the issue is certainly gaining a lot of traction and looks to only become more popular in the coming years. In short, having an accessible website means......

READ MORE

Firm Media Wins Big at The American Advertising Awards

The American Advertising Federation hosts an annual gala where the who’s who of the marketing and advertising world can mingle as well as talk about the world of advertising in one place over a fancy dinner and casual ambiance. It’s always a pleasure to see new and upcoming creatives show work. Since winning agency of the year in 2015, we have attended the AAF Awards......

READ MORE

New Digital Marketing Trends Medical Practices Need to Know for 2019

Firm Media is seeing dependence of online resources exponentially growing with healthcare consumers. This means that competition in the healthcare market will only continue to intensify. It is crucial for healthcare businesses to adapt to the new trends of the digital marketing industry in order to succeed and thrive in this growing market. Hanapin Marketing, a leading digital marketing company in the industry, has recently......

READ MORE

3 Key Takeaways From Search Love San Diego 2018

There is no question that search engine optimization is ever changing and evolving – rapidly! Because of this, it’s important for SEO experts to be on top of what’s hot and insights as to what is not longer useful.  Since the search engines are consistently updating their algorithms and guidelines, it’s important to not only read about the latest trends, but also attend conferences. Conferences......

READ MORE

The 4 Steps To An Excellent Patient Experience

Exceptional customer service is something that all practices strive for and most will claim they have. While everyone attempts to reach this golden standard of courteous interaction with their patients, this is not something every practice has mastered. It can be a deciding factor for a patient giving their business or choosing to sever ties, and it’s usually immediately obvious to any consumer whether they......

READ MORE