Price Transparency in Your Practice – Good Idea or Bad Idea?
Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of …Read More » Posted in Blog
RealSelf Optimization Tip #3 – Reviews
If you did not get a chance to read our optimization tip #1 on photos, please click here. If you did not get a chance to read our optimization tip #2 on question and answer, please click here. In the final part of our three part series on RealSelf optimization, we will be covering one …Read More » Posted in Blog
RealSelf Optimization Tip #2 – Question & Answer
If you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the …Read More » Posted in Blog
RealSelf Optimization Tip #1 – Photos
In the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you …Read More » Posted in Blog
Why You Can No Longer Afford To Ignore Yelp
We get it. You hate Yelp. You think they’re extortion artists, they hide your good reviews, the Sales reps can be pushy, etc… Believe us when we say, we’ve heard them all. Whether you personally like Yelp or not is actually irrelevant. Why? Because your potential patients are using Yelp to research you and your …Read More » Posted in Blog
How To Filter Out Spam from Your Google Analytics Account
Have you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk …Read More » Posted in Blog,Digital Marketing
Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?
Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients?
It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post.Read More » Posted in Digital Marketing,Search Engine Optimization,Web Design
Does Responsive Web Design Matter?
Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive.Read More » Posted in Digital Marketing,Search Engine Optimization,Web Design
5 Tips On How To Take Great Before & After Photos
Having consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to …Read More » Posted in Digital Marketing,Web Design
Online vs. Offline Competition
SEO for your Professional Practice
Often times when we partner with a professional practice for digital marketing, we are asked to perform a competitive analysis. This means checking out what your competitors are doing and seeing what seems to be successful, and what we want to avoid emulating.
This type of analysis can be a useful tool for any practice, but it is often done prematurely, or in comparison of the wrong competition. In other words, the info can be interesting, but the data may not be effective at all.Read More » Posted in Search Engine Optimization