We have an essential question to ask your medical practice: when was the last time you evaluated and assessed your email strategy? In this blog, the email marketing experts at Firm Media will examine why every email your practice sends out should be designed for mobile. ...
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Esprit Cosmetic Surgeons has been partnered with Firm Media since 2016. Throughout our relationship, we have always run aggressive Google Ads campaigns, but when COVID-19 struck the world last year, we saw that we had a unique opportunity to push their campaigns even further....
READ MOREThere is no denying that competition amongst plastic surgery medical practices is stiff. At the end of the day, all plastic surgeons want to ensure a steady stream of patients walks through their doors—but the bigger challenge is making this a reality. ...
READ MOREThere is a simple reality when seeking to attract patients in the lower funnel of their consumer journey, and that is that extensive research is needed to achieve results. If your goal is to generate more qualified leads online, then implementing a Google ads strategy that does not waste money is key....
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Set to begin rolling out in May, Google's Page Experience Update will start evaluating user experience signals as part of their search ranking factors. Keep reading to learn more about these signals and how Firm Media will prepare....
READ MORENo matter what you may be facing, when you split from your current marketing company, there may be some SEO issues that you need to fix right away. And if you are thinking of entering into a fresh collaboration, make sure your new digital marketing firm makes fast work of the following points. ...
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If you are in the process of shopping the SEO services of multiple marketing firms and are unsure of what is true and false, we encourage you to ask these seven questions prior to signing a contract or making a commitment. ...
READ MORENo, the answer isn't, 'absolutely nothing.' Blogs actually have a wealth of value for your physician practice. By incorporating them into your marketing regime on a regular basis, you’ll notice a number of clear benefits that will improve your practice....
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2020 shook the digital marketing space, making it difficult to predict trends for 2021. However, If this past year taught us anything, it’s that making purchasing decisions online is more important than ever before. We all relied on digital information, resulting in a new set of consumer trends and shifts that will be more prevalent into this new year....
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Our campaigns have shown an overwhelmingly positive response to the most recent core update. While we see this as a victory, we treat it as a lagging performance indicator and validation that we are indeed on the right track with our agency's strategies. Learn more about the 'December 2020 Core Update.'...
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