When your medical practice partners with a marketing agency, you are investing in the future success of your practice and placing considerable trust in the team you hire. As a practice owner, you likely consider your business an extension of yourself, and a great marketing team will take your branding and communicate it seamlessly across all marketing channels....

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Google defines website conversion as website visitors interacting with your website, seeing your ads or product listings, and becoming a customer. Conversion is the primary goal of any business’s website, but maximizing conversion of visitors to patients requires thoughtful planning. Here are four simple but critical components to include in your website to maximize your conversion rate....

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Do you want prospective patients to think of your practice as a provider of high-quality care? Research suggests that video is the content people give the most attention to, and it is not just younger people who are consuming it. The same study found that a third of older generations watched one or more hours of YouTube per week....

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Healthcare practitioners play a pivotal role in the lives of the patients they serve—and historically, medical offices have relied on their referral networks or word-of-mouth recommendations to grow their patient base. However, today, more research about a medical practice is conducted online. ...

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Apple has announced Mail Privacy Protection for their Mail app which will roll out in the Fall of 2021. This latest move to protect privacy will allow users to prevent their IP address from being tracked/used for remarketing purposes and hide their open data....

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As our world becomes increasingly digital, it has never been more important for a business to have a well-developed website and digital presence. Nowadays, prospective patients conduct online research, read reviews, and at times fully vet a medical or dental practice before contacting them directly. ...

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The keystone of any digital marketing campaign is a healthy website and choosing the proper hosting service is vital to maintaining a usable and engaging online presence that will convert visitors into patients. When preparing to select a hosting service, it is a good idea to take a step back and consider all the features you may need to achieve your end goal. The following are six key features that we consider vital to an excellent hosting service....

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Google has finished rolling out the July 2021 core update. Based on conversations within the SEO community, this broad core update seems to have affected keyword rankings on a large scale. These fluctuations in rankings may have been more noticeable on July 2nd and 9th....

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Most people in the United States are already aware of the many ways in which the public environment is constantly changing to accommodate people with disabilities. However, many are not aware of the changes necessary to make their websites accessible to people with disabilities. ...

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