When you make the decision to create and publish video content for your medical practice’s marketing efforts, you want to ensure you are getting the most bang for your buck. After all, showcasing video content enables you to tell an engaging and visually appealing brand story. ...

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When your medical practice partners with a marketing agency, you are investing in the future success of your practice and placing considerable trust in the team you hire. As a practice owner, you likely consider your business an extension of yourself, and a great marketing team will take your branding and communicate it seamlessly across all marketing channels....

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Google defines website conversion as website visitors interacting with your website, seeing your ads or product listings, and becoming a customer. Conversion is the primary goal of any business’s website, but maximizing conversion of visitors to patients requires thoughtful planning. Here are four simple but critical components to include in your website to maximize your conversion rate....

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Do you want prospective patients to think of your practice as a provider of high-quality care? Research suggests that video is the content people give the most attention to, and it is not just younger people who are consuming it. The same study found that a third of older generations watched one or more hours of YouTube per week....

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Healthcare practitioners play a pivotal role in the lives of the patients they serve—and historically, medical offices have relied on their referral networks or word-of-mouth recommendations to grow their patient base. However, today, more research about a medical practice is conducted online. ...

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Apple has announced Mail Privacy Protection for their Mail app which will roll out in the Fall of 2021. This latest move to protect privacy will allow users to prevent their IP address from being tracked/used for remarketing purposes and hide their open data....

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