THE PARTNERSHIP OF PPC & SEO

We all know that Google is constantly updating its algorithm to provide the most relevant search results for a user. We also know that these updates can happen without much notice. One day you’re on page 1 of the search results, the next you’re nowhere to be found. This is the struggle that SEO experts face on a daily basis. What works one day, may......

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Search Engine Manipulation is DEAD.

When I was a child, I learned some basic concepts in the field of Mind Control (my parental units were willing lab rats…). I would yield my mind power over my mom like Obi-Wan Kenobi over an unassuming storm trooper. I was like a master puppeteer at a marionette convention. Turns out, I was just like any other developing toddler who had newly discovered the......

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Social Media is Serious Business!

As the world is becoming more and more social, it’s time for you to start paying attention to the power of social media sites, such as Facebook, Twitter, and Yelp. No longer can businesses afford to not pay attention to these sites. Because whether you realize it or not, you are missing out on potential patients or clients, new networking opportunities, and media interest. According......

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Is SEO Dead?

When Bob Dylan penned the infamous lyric, “The times they are a changing’” he had no idea how the evolution and speed of the internet would fulfill his prophecy. In the world of Internet search, the times have indeed changed – at lightning speed– and show little sign of slowing down. So for marketing experts who have pitched their flag firmly in the SEO soil,......

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Firm Media Looks to Support Underserved Families in Mexico

“Devolver” translated from Spanish means “return,” something Tuxpan native Ana Karina Vazquez is doing often with her husband-to-be, Christopher A. Suchánek. Vazquez and Suchánek are well established in the Southern California business community, with Vazquez owning multiple Cowboy Burgers & BBQ locations and Suchánek as chief executive officer of digital marketing company Firm Media Inc. Suchánek has been deeply involved with Firm Media’s charitable efforts......

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Facebook’s Promoted Posts: A Costly Status Update Or An Opportunity?

Facebook is now offering brand page users the opportunity to market to their subscribers and followers simply and directly through normal sharing and posting. Using Promoted Posts is identical to sharing a regular post on the brand page’s wall, but with the somewhat controversial twist of paid advertising. Not surprisingly, some users have been skeptical about paying for something that they are already able to......

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How Using Pinterest Can Grow Your Retail Business

By now, you may have heard about Pinterest. The site lets you easily browse, share, and comment on photos, videos, and other digital content. It’s a social media network that offers visual appeal and a “down-the-rabbit-hole” approach to finding new products and ideas. Plus, there’s a huge audience; the site had 10.4 million users in February alone, most of whom are active consumers. Using Pinterest,......

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Three Misconceptions about WordPress and Web Design

WordPress has changed the world of web design. For designers, it provides a scalable framework for developing and deploying websites. For clients, it allows them to edit and update their own websites without picking apart the HTML or compromising the underlying code. There are dozens of good reasons why WordPress has become one of the most popular content management system (CMS) on the planet. But......

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Why Bad Yelp Reviews Provide Great Opportunities for Your Business

There’s a good chance that you’ve used Yelp at some point. The website, which helps people find and review local companies, saw an average of approximately 71 million monthly unique visitors in the first quarter of the year. Yelp can generate awareness about and sales for companies, but to some businesses, it represents a threat as well. When a company provides thousands of customer experiences,......

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Eat & Be Well Thanksgiving Event to Support the Underserved Finds New Home in Fontana

A team of local businesses, not-for-profit groups, and government agencies announced today that the City of Fontana would host the first-ever Eat and Be Well, an event providing those in need with a traditional Thanksgiving meal and access to essential social services. Eat and Be Well will take place on Wednesday, November 21, 2012 at the Seville Park and Cypress Neighborhood Center from 9 a.m.......

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