Facebook’s Promoted Posts: A Costly Status Update Or An Opportunity?

Facebook is now offering brand page users the opportunity to market to their subscribers and followers simply and directly through normal sharing and posting. Using Promoted Posts is identical to sharing a regular post on the brand page’s wall, but with the somewhat controversial twist of paid advertising. Not surprisingly, some users have been skeptical about paying for something that they are already able to......

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How Using Pinterest Can Grow Your Retail Business

By now, you may have heard about Pinterest. The site lets you easily browse, share, and comment on photos, videos, and other digital content. It’s a social media network that offers visual appeal and a “down-the-rabbit-hole” approach to finding new products and ideas. Plus, there’s a huge audience; the site had 10.4 million users in February alone, most of whom are active consumers. Using Pinterest,......

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Three Misconceptions about WordPress and Web Design

WordPress has changed the world of web design. For designers, it provides a scalable framework for developing and deploying websites. For clients, it allows them to edit and update their own websites without picking apart the HTML or compromising the underlying code. There are dozens of good reasons why WordPress has become one of the most popular content management system (CMS) on the planet. But......

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Why Bad Yelp Reviews Provide Great Opportunities for Your Business

There’s a good chance that you’ve used Yelp at some point. The website, which helps people find and review local companies, saw an average of approximately 71 million monthly unique visitors in the first quarter of the year. Yelp can generate awareness about and sales for companies, but to some businesses, it represents a threat as well. When a company provides thousands of customer experiences,......

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Eat & Be Well Thanksgiving Event to Support the Underserved Finds New Home in Fontana

A team of local businesses, not-for-profit groups, and government agencies announced today that the City of Fontana would host the first-ever Eat and Be Well, an event providing those in need with a traditional Thanksgiving meal and access to essential social services. Eat and Be Well will take place on Wednesday, November 21, 2012 at the Seville Park and Cypress Neighborhood Center from 9 a.m.......

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Firm Media and the (3BL) Triple Bottom Line

Here at Firm Media, we spend a lot of time working to understand social trends and movements- particularly how they relate to growing business and building community. Over the past few years, the concept of 3BL or “Triple Bottom Line” has trickled into our consciousness, and has just recently come to consume our overall mentality. Okay, the concept isn’t that new. The term was coined......

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How We Promote Online Videos

At Firm Media, we develop online videos for our clients for a variety of reasons. Sometimes, we’re helping them get exposure for their products or services. Other times, we’re sharing the features and resources available on their websites. Either way, our aim is to create an engaging experience that incites viewers to action. Once a video is complete, we could just launch it on a......

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Three Steps to Creating Your Website Video

Today, we cover how to get from, “Let’s make a website video,” to seeing it live and in all its glory online. At Firm Media, we create videos that convey the purpose and features of our clients’ websites. Our aim is to tell their stories in an engaging way that will lead visitors to make a purchase, hire their services, or take another action. Below,......

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Facebook Changes and the Social Media Impact: Part 2 of 2

Facebook is undergoing a series of updates that may affect how you interact with social media. In Part 1 of our series, Firm Media addressed the new Facebook features that are poised to take on Google+, the search giant’s social network. However, competition with Google+ is not all that is motivating Facebook’s recent moves. As you will read, some of these updates attempt to resolve......

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Facebook Changes and the Social Media Impact: Part 1 of 2

If you have signed into Facebook recently, you may already be aware of new changes to your personal profile. Social media and marketing professionals will want to take note of these updates. Just as “liking” content and location-based sharing have affected business strategies since their implementation, expect that these features will also have a long-ranging impact. Over two super-sized posts, Firm Media explains these updates......

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