Google Search helps people find relevant information when needed, and Google’s latest update works to deliver “original, helpful content written by people, for people.”

As we already know, Google consistently works to improve the content it delivers in search engine results by releasing algorithm updates regularly. The goal of this end-of-August update is simple. 

“Content should focus on what is important to readers and not on feeding search engines to increase rankings.” 

firm Media

Here are 2 ways Firm Media® consistently uses SEO best practices to offer valuable content.

1. Answer The Question

Google’s Helpful Content Update introduces a new ranking signal that identifies whether sites have content of little or no relevance to a user’s search. Sites with unhelpful content are less likely to perform well in search results. 

At Firm Media, our content marketing strategies focus on delivering topics people care about and offering a unique perspective that thoroughly answers a user’s question. 

2. Use a People-First Approach

Sites that offer a satisfying reader experience are rewarded and noted as providing value. Those offering irrelevant, unoriginal, or robot-written content will likely suffer lower search engine rankings and a lack of engagement. 

Here at Firm Media, we create high-quality content that is both engaging and helpful. We use a people-first approach because we know that it is people buying services and not search engines.


The Bottom Line

As marketing experts, we will continue to share insights as Google and its machine learning processes evolve. In the meantime, the team at Firm Media will continue to use SEO best practices to deliver:

  • Relevant Content
  • Expertly Written Content
  • Unique Content 

While this update will continue to roll out over the next week, you can feel confident that your content is in the best hands. For more information on the Helpful Content Update and when the rollout will be complete, read more here.


By Karla Duarte
Karla is an SEO Technician and Content Management Specialist at Firm Media. She graduated from Cal Poly Pomona with her Bachelor's Degree in Business Administration, with a focus in Computer Information Systems. Karla plays a pivotal role at Firm Media in streamlining our content strategies, managing our team of talented writers, and ensuring overall quality control.

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