Here Is What We Track
It is our goal to protect your digital marketing investment. Once established, we will track user data to understand behavior, including response, action taken, how they arrived, and their interests. Comprehensive analytics tracking that gets results does not begin and end with evaluating conversion alone—you must understand what is making users convert.
Source of Traffic
We will analyze and evaluate how visitors land on your website, whether that means through paid ads, organic traffic, email, social media, or other sources. We seek to know exactly how a user begins their journey—and how they navigate to your site.
We will assess how many of your website visitors take a specific action, such as filling out a contact form requesting information, or even calling you directly, and then if they also convert to a paying patient.
We aim to understand why a user ends up on your website and once there, what action they take, what pages they visit, what interests them, or what makes them “bounce” off your site without continuing on in their patient journey with your practice.
Search Engine Rank Performance
This component is based on tracking targeted keywords for your practice. We will track keyword performance across major search engines, including Google, Yahoo!, and Bing, and how this equates to the number of user sessions. Additionally, we track referred information from less known search engines, such as DuckDuckGo, to see if there is any value and if resources need to be devoted to other areas.
We analyze the cost per acquisition (CPA) for each of the paid ads running in accordance with your digital marketing campaign and collaborate with you on how that cost speaks to your practice.