Internet Advertising: Marketing Los Angeles Companies in the Digital Era
We here at Firm Media like to refer to what’s happening in the realm of Internet advertising (marketing on the Web via paid or organic means) as the “next evolution of marketing,” rather than a revolution. That’s because the word “revolution” implies that the old rules have been overthrown and are no longer relevant to Internet advertising. Marketing Los Angeles companies with the Firm Media philosophy, however, doesn’t ignore the fundamental principles of branding, design and conversion – it builds upon them.
It’s true that technology and social media have introduced a gamechanging technical element into the world of marketing. But the buck doesn’t stop there. The technical aspects of online advertising – such as search engine optimization, keyword research and social network marketing – work hand-in-hand with the more familiar facets of promoting your business. Understanding this is absolutely critical. After all, ranking high on the search engine results pages (SERPs) won’t mean a thing if your website isn’t well-branded and conversion-friendly. At the same time, the most gorgeous website in the world won’t bring any business if it receives no search engine traffic.
At Firm Media, our expertise spans every integral piece of the overall Internet advertising puzzle. We artfully design websites that are beautiful and compelling to prospective customers as well as search engine spiders. We pay meticulous attention to detail across all your channels, from the typeface on your logo to your 48×48 pixel Twitter avatar so that everything resonates with your brand. And most importantly, we diligently analyze and report the metrics and performance of each of our Internet advertising strategies so you can see the value you’re receiving for your money.
Ready to get it all? Give us a call at (909) 979-2010 and find out how Firm Media’s technical, creative and marketing insight comes together to bring you more business.