With Pay-Per-Click, Your Practice Will Stay in Front of Your Audience, Regardless of Algorithm Updates
Since you have been marketing your medical practice online, you have probably heard how often Google and other search engines update their algorithms. We have come to know that this can be either extremely good or extremely bad for your practice’s organic (non-paid) SEO ranking to draw in website visitors. One day you’re on page one and the next you’re nowhere to be found; it can happen to any site, even with the best SEO.
Your practice needs to reach patients and clients who are looking online for the types of services you provide, regardless of fluctuations in daily rankings and search engine algorithms.
Firm Media can use pay-per-click (PPC) and other paid search advertising to promote your medical or dental practice. With PPC, you can be assured that you are still driving qualified leads to your website even if your organic search engine rankings need improvement.
Our Google Certified Specialists have the tools and knowledge to make sure we are bringing you qualified leads; those who are most likely to convert to a patient or client. We use compelling content, specialized landing pages, and daily monitoring to bring these visitors to your site and make regular adjustments to optimize the performance of your PPC campaign.
The Partnership of PPC & SEO
Firm Media recommends pay-per-click as a complement to Search Engine Optimization. An SEO campaign is designed to improve your website’s rankings over time. Paid advertising is immediate. PPC puts your practice in top search results right away. As SEO improves, Firm Media can gradually balance out your spend in paid advertising for a successful overall digital marketing campaign. Of course, we can also run a continuous PPC campaign!
Regardless of how you want to run your PPC campaign, we’ll meet with you to discuss:
- What your goals are
- Who your audience is
- Your expectations and the reality of what can be accomplished with PPC