Social media platforms are a powerful advertising tool and offer a unique approach for connecting directly with patients. This is especially true for medical practices, as social media provides an opportunity to humanize your brand, appeal to the desires of a potential patient, and drive traffic to your website and through your office’s doors. The team at Firm Media is passionate about helping medical practices harness the power of social media, incorporating this key component into our digital marketing strategies.

The Case for Social: Why Your Medical Practice Needs Social Media

Social media has become an incredibly popular tool amongst medical practitioners because of a simple reason: it allows you to meet and interact with your patients exactly where they are, enabling you to demonstrate your commitment to their wellness goals. Ultimately, patients demand high levels of service from medical providers, and social media facilitates improved communication.

Top 5 Social Trends E-book Graphic
Top 5 Social Trends

We Broadcast Your Voice on the Social Platforms Your Audience Uses

Social media allows you to meet your patients where they are online. Currently, between Facebook and Instagram, there are close to four billion active monthly users—and study after study shows that people take to these platforms to research businesses they are interested in using, vetting them online first before making a buying decision. Therefore, when you are active and posting content that reflects your brand, values, and what drives your practice, you can build long-term connections with the people you serve.

Don’t think Social Ads work? Check out the stats from one of our more recent campaigns

  • 1,989 clicks
  • 48,100 reach
  • 126,011 impressions
  • $0.50 CPC
  • 526 conversions
  • $1,000 spend
  • $1.90 CPA
  • 123% increase in Facebook pageviews
  • 127% increase in Facebook Page Likes
  • 136% increase in Facebook Post Reach

Paid Social Campaigns to Expand Your Audience Reach

While being active on social media is a great first step for your practice, running paid social campaigns expands your audience reach by deploying advertisements that are targeted to specific patient demographics, including income level, age, education, geography, and more.

Increase Brand Awareness

Platforms like Facebook and Instagram are powered by algorithms that dictate what users see organically. Therefore, by running paid ads, your medical practice can increase awareness that goes beyond organic traffic alone, getting more potential patients on your pages based upon their interests, search history, geography, and other pertinent information.

Collect Valuable Audience Insights

When you invest in paid ads, data collected by social platforms will offer insight into who views your ads, their interests, age, gender, and more. This, in turn, will help find more people within your targeted audience, discover what they like and are interested in, and generate more targeted content.

Generate Website Traffic

Paid social ads can promote current specials, make content easy to share, showcase calls to action, and more. All of this can ultimately point back to your website, allowing a visitor to instantly qualify your practice on their buyer’s journey.

Generate Quality Leads

By targeting specific demographics, creating content, and choosing factors like the exact time an ad is shown, you can improve the quality of leads, ensuring that prospective patients who take action or visit your website are actively seeking a practice like yours right now.

Remarketing and Lead Nurturing

Remarketing is a form of lead nurturing that can keep your practice in front of a potential patient even after they have left your website or diverted away from your social media ad. Designed to help your practice reach users who do not convert on a first visit, remarketing will help you remain top of mind.

Ad Strategies Aimed to Decrease CPA and Maximize Conversion

The goal of paid social media advertising is to drive down the cost per acquisition for qualified leads and enhance conversion rates. Through data analytics and evaluation of what is working and what is not, we will confirm that your paid social campaign gets the best results for the dollars spent.

What We Do

High-quality social media management is about much more than simply posting a status update or sharing a blog—and when you partner with Firm Media, we guarantee your social strategy is aligned with your digital marketing campaign. We dedicate hours to research, track metrics, engage with users, and seek to maximize the number of people who engage with your platforms—all with the goal of boosting the number of patients who walk through your doors.

Personalized Content Creation

Our expert social media team will create custom blogs, articles, website copy, photos, and video, and other engaging material that will entice and excite visitors, position you as a thought leader on the services you offer and boost your SEO simultaneously.

Community Management

We will certify that social media users who engage with your page receive the answers and communication they are looking for. Through consultation with you or simply by responding to a user’s comment, we will guarantee that prospective patients know that a real person is there and ready to provide answers.

Ad Management & Optimization

When we execute a paid ad strategy, we will evaluate your budget, understand what you seek to accomplish, develop an approach specific to you, and then make the most of your ad dollars.

The Benefits of Social Media

As a busy medical practitioner, you likely realize that social media has many benefits; however, you may feel overwhelmed on how to get started, what to post, or simply feel like you do not have time. We understand this! Firm Media can help you harness the power of social media and realize the immense benefit, including:


Your practice will improve communication with patients and prospects. Visitors to your social media pages will appreciate timely responses to their comments and questions, and their confidence will be boosted by your real-time customer service.

Brand Exposure

Social media will boost your brand’s exposure with a larger audience and potentially drive more visitors to your website. With an active Facebook and Instagram presence, you can help patients get to know you, generate trust, and position yourself as a provider of choice in your area.

Engage Current & Prospective Patients

When our team manages your social media, you can rest assured that no matter how busy you are, a current or prospective patient’s comment will never go unanswered. We ensure that all users receive a timely response to build their confidence in your practice.

Showcase Your Industry Experience

By creating and sharing thoughtful content, you will position yourself as a subject matter expert and allow your practice to be considered a market leader while simultaneously setting yourself apart from the competition.

Remain Top of Mind

Our social strategies appeal both to organic algorithms and paid advertising methodology—and we cultivate an approach that ties in with other digital marketing efforts to keep your practice at the forefront of a user as they work through their buyer’s journey.

Attain Lead Generation

By targeting social media users on their platform of choice and appealing to their interests, you will generate more qualified leads both through your website and your social media pages, thereby boosting your chances of conversion.

Attain Honest Feedback to Help Your Practice Improve

Social media presents the opportunity to access a goldmine of patient feedback. Through regular posting and interaction with your users, you can learn what is important to them and what they would like to know about your services. This can help adjust your campaign and increase user satisfaction with your practice.

Social Increases Your Brand Awareness

If you just opened a medical practice or are just learning about the benefits of social media, it is likely that you are overwhelmed with running the business and helping patients—not to mention contemplating how to attract new patients. This is where Firm Media can assist! No matter if you do not understand how social media works, you are lacking time, or do not have platforms set up, we can take the guesswork out of this—and handle all social media marketing from the grassroots.

Meet Your Team At Firm Media

Here at Firm Media, collaboration is embedded in our culture, and our social media pros are meaningful members of our team—and your digital marketing strategy. When you partner with us, your social media campaign will be planned cross-functionally and blended with PPC, search engine marketing, reputation management, media development, and more. And this team-focused approach seeks to benefit your practice. You will feel confident that we will truly represent the voice of your medical practice online, validating your knowledge and helping you attain professional success.

Let’s Schedule a Consultation

Are you ready to begin a social media strategy that delivers a quantifiable ROI? Reach out to Firm Media and schedule a consultation. We will demystify social media and ensure your approach aligns with your digital marketing strategy while allowing you to focus on your practice and your patients.