Developing new patients and maintaining current ones is a challenge for many dentists. However, through effective dental marketing, Los Angeles practices can identify, target, and connect with the right audience.
Firm Media is a locally-based interactive marketing company focused on medical and dental businesses. Our years of expertise in supporting professional practices mean that our work matches well with your needs.
We support general practitioners and oral surgeons; nationally-renowned specialists and those new to the profession; and dentists throughout the country. Our capabilities include website design, search engine optimization, social media marketing, and online video marketing.
With our work in dental marketing, Los Angeles businesses are able to achieve their long-term business objectives. Learn more below about why professional practices are turning to our online media services to reach their audience.
A Modern Approach to Your Marketing
In the past, dental practices relied on traditional channels. Word-of-mouth, print advertising, television, and radio were the major methods for reaching potential patients and for growing business.
Over time, however, there have been many changes in dental marketing. Los Angeles dentists who have relied on non-online forms of communication have found that their audiences have shifted to these new mediums… and that their message is reaching fewer people. Many dentists are also recognizing that competitors in their region are connecting with their audience and, in some cases, drawing them away from their own services.
If you have experienced these changes in your practice, it may be time for an online marketing strategy.
Internet Dental Marketing
Los Angeles dental practices have changed their marketing practices in a variety of ways…
Online search is becoming the prevalent avenue through which people find products and services. Whether a patient needs a new dentist or a specialty procedure, chances are good that their search will begin online.
Internet marketing is immediate. When patients require an oral surgeon for an emergency, they likely won’t wait for a television advertisement, radio announcement, or print ad. Many will turn to an internet search or to their mobile device to find a nearby reputable provider.
Offline practices are becoming online. Many activities have stayed the same with medical marketing; Los Angeles patients, however, are doing these activities online instead of in the physical world. Word-of-mouth referrals often take place in social media rather than in telephone calls or face-to-face conversations.
Reputations are transparent. Even when your dental practice offers high-quality service, an unhappy patient or a competitor can spread grievances about you online within seconds. The reach of these comments is huge, and their permanence online means that every interaction—on the internet and in your office—matters even more.
Get Started with Firm Media
As a result of these changes, it’s important to work with a marketing company that understands how to translate your message to online channels and how to protect your digital brand.
If you would like to explore Firm Media’s dental marketing services, visit our Los Angeles-area offices, call us at 888.465.5036, or connect online.