Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?

Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients? It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post....

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Does Responsive Web Design Matter?

Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive....

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FIRM MEDIA IS MOVING!

Over the last several weeks a team of contractors have been working day and night putting together Firm Media's new headquarters in Ontario, CA. As sad as we are to leave our old office behind, we understand how important it is for us to create more space for our growing team of marketing specialists. We know this move will not only benefit us, but our clients as well. We look forward to expanding our resources to better serve you....

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STOP Sending Searchers to your Homepage with Pay-Per-Click!

If you asked 100% of professional practice owners if they enjoy wasting money, 100% would say no. But the numbers say otherwise when it comes to pay-per-click advertising. This leads us to believe that professional practices are simply unaware of the tragedy that is their PPC strategy and, to be perfectly frank, we’re sick and tired of it! There is a simple way to potentially......

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VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media

Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more.  Don’t forget to check out some of our most recent blog posts to make the most of your professional practice digital marketing campaign: Where’s the......

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3 Reasons You Need Social Media for your Professional Practice

Photo Credit: Mashable.com Americans spend more time on social media than any other Internet activity (including email!). Still, not every professional practice truly understands why it’s important to authentically connect with the public. At Firm Media, our social media team works closely with a variety of professional practices throughout the country, and this is what we know for sure: social media is a necessary component......

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How Firm Media Can Grow Your Plastic Surgery Practice

We specialize in strategic digital marketing for professional practices. Plastic surgery practices have needs that are unique from other medical providers: reaching potential patients at the point of exploration and decision; distinguishing their services from other practices; and building trust in their team, knowledge, skill, and results. Practices like yours choose Firm Media because we have extensive experience in achieving these goals for plastic surgeons.......

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Cross-Device Customer Connections with Responsive Web Design

“I tried to go to that site you told me about on my smart TV and it was a mess!” “Yeah, I checked it out on my iPhone 6 while I was waiting for my mocha. It wouldn’t even load.” People are looking at your website on a myriad of devices these days, and statements like these are sure to become more common. We are......

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Where’s the Results? There’s More to SEO than Rankings

Often when I talk to clients about search engine optimization for their professional practice, it becomes a conversation about rankings and why another practice is higher up in the search engine results than they are, etc. While we want to address success and competitive strategies, we cannot focus on rankings over true results. What’s the difference? I thought the rankings WERE the results! A common......

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Essential Web Design Elements

As we receive more and more requests to either build or rebuild websites for clients, there are 3 major elements that, when applied correctly, drastically improve user-experience and encourage further engagement with content. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company*. 1. Less is more – Everyone is constantly on the move, which means......

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