3 Reasons You Need Social Media for your Professional Practice

Photo Credit: Mashable.com Americans spend more time on social media than any other Internet activity (including email!). Still, not every professional practice truly understands why it’s important to authentically connect with the public. At Firm Media, our social media team works closely with a variety of professional practices throughout the country, and this is what we know for sure: social media is a necessary component......

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How Firm Media Can Grow Your Plastic Surgery Practice

We specialize in strategic digital marketing for professional practices. Plastic surgery practices have needs that are unique from other medical providers: reaching potential patients at the point of exploration and decision; distinguishing their services from other practices; and building trust in their team, knowledge, skill, and results. Practices like yours choose Firm Media because we have extensive experience in achieving these goals for plastic surgeons.......

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Cross-Device Customer Connections with Responsive Web Design

“I tried to go to that site you told me about on my smart TV and it was a mess!” “Yeah, I checked it out on my iPhone 6 while I was waiting for my mocha. It wouldn’t even load.” People are looking at your website on a myriad of devices these days, and statements like these are sure to become more common. We are......

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Where’s the Results? There’s More to SEO than Rankings

Often when I talk to clients about search engine optimization for their professional practice, it becomes a conversation about rankings and why another practice is higher up in the search engine results than they are, etc. While we want to address success and competitive strategies, we cannot focus on rankings over true results. What’s the difference? I thought the rankings WERE the results! A common......

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Essential Web Design Elements

As we receive more and more requests to either build or rebuild websites for clients, there are 3 major elements that, when applied correctly, drastically improve user-experience and encourage further engagement with content. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company*. 1. Less is more – Everyone is constantly on the move, which means......

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THE PARTNERSHIP OF PPC & SEO

We all know that Google is constantly updating its algorithm to provide the most relevant search results for a user. We also know that these updates can happen without much notice. One day you’re on page 1 of the search results, the next you’re nowhere to be found. This is the struggle that SEO experts face on a daily basis. What works one day, may......

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Search Engine Manipulation is DEAD.

When I was a child, I learned some basic concepts in the field of Mind Control (my parental units were willing lab rats…). I would yield my mind power over my mom like Obi-Wan Kenobi over an unassuming storm trooper. I was like a master puppeteer at a marionette convention. Turns out, I was just like any other developing toddler who had newly discovered the......

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Social Media is Serious Business!

As the world is becoming more and more social, it’s time for you to start paying attention to the power of social media sites, such as Facebook, Twitter, and Yelp. No longer can businesses afford to not pay attention to these sites. Because whether you realize it or not, you are missing out on potential patients or clients, new networking opportunities, and media interest. According......

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Is SEO Dead?

When Bob Dylan penned the infamous lyric, “The times they are a changing’” he had no idea how the evolution and speed of the internet would fulfill his prophecy. In the world of Internet search, the times have indeed changed – at lightning speed– and show little sign of slowing down. So for marketing experts who have pitched their flag firmly in the SEO soil,......

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Firm Media Looks to Support Underserved Families in Mexico

“Devolver” translated from Spanish means “return,” something Tuxpan native Ana Karina Vazquez is doing often with her husband-to-be, Christopher A. Suchánek. Vazquez and Suchánek are well established in the Southern California business community, with Vazquez owning multiple Cowboy Burgers & BBQ locations and Suchánek as chief executive officer of digital marketing company Firm Media Inc. Suchánek has been deeply involved with Firm Media’s charitable efforts......

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