Google Panda 4.2 Rolling Out

Each site is different and will require different adjustments. Before this update, we had already begun refreshing some of the older content on long-time client websites to help with conversion and quality. These changes will continue, and perhaps become more aggressive. You may hear from our service team if we need to make changes that require your approval. ...

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How Can I Convert More Digital Leads Into Actual Patients?

Your website is ranking well in the search engines and patients are contacting you. Their inquiries might be about pricing, procedure questions, or they’re ready to book their consultation. Then when you review your costs, you notice that all of those leads that contacted you through the Internet did not convert into getting surgery. It’s unfortunately a common theme in digital marketing for professional practices. So what can you do?...

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Changes in Search: Everyone Does SEO!

Group of People and SEO Concept We wanted to share our thoughts on SEO, how it has changed, and how the Firm Media team works together to create and maintain websites that perform well in search engines and drive more business to our clients....

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Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?

Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients? It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post....

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Does Responsive Web Design Matter?

Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive....

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FIRM MEDIA IS MOVING!

Over the last several weeks a team of contractors have been working day and night putting together Firm Media's new headquarters in Ontario, CA. As sad as we are to leave our old office behind, we understand how important it is for us to create more space for our growing team of marketing specialists. We know this move will not only benefit us, but our clients as well. We look forward to expanding our resources to better serve you....

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STOP Sending Searchers to your Homepage with Pay-Per-Click!

If you asked 100% of professional practice owners if they enjoy wasting money, 100% would say no. But the numbers say otherwise when it comes to pay-per-click advertising. This leads us to believe that professional practices are simply unaware of the tragedy that is their PPC strategy and, to be perfectly frank, we’re sick and tired of it! There is a simple way to potentially......

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VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media

Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more.  Don’t forget to check out some of our most recent blog posts to make the most of your professional practice digital marketing campaign: Where’s the......

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3 Reasons You Need Social Media for your Professional Practice

Photo Credit: Mashable.com Americans spend more time on social media than any other Internet activity (including email!). Still, not every professional practice truly understands why it’s important to authentically connect with the public. At Firm Media, our social media team works closely with a variety of professional practices throughout the country, and this is what we know for sure: social media is a necessary component......

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How Firm Media Can Grow Your Plastic Surgery Practice

We specialize in strategic digital marketing for professional practices. Plastic surgery practices have needs that are unique from other medical providers: reaching potential patients at the point of exploration and decision; distinguishing their services from other practices; and building trust in their team, knowledge, skill, and results. Practices like yours choose Firm Media because we have extensive experience in achieving these goals for plastic surgeons.......

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