3 Right & Wrong Ways To Answer A Phone Call From A Digital Lead

So you’ve started marketing your professional practice online and things are going pretty well. All of the statistics are showing that you’re getting people to your website and you’re getting people to call you. But when you look at the revenue you earned from digital marketing for a specific time period, you notice that no new patients came in from the Internet. If all of......

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3 Reasons You’re Afraid of Pay-Per-Click Advertising for Your Practice (And Why You Shouldn’t Be Afraid)

Pay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) set up a campaign without optimizing it, then it will be......

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The Top 3 Questions Every Website Should Answer

Finding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a lot of people tend to think that they can just......

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5 Reviews That Can Be Removed From Yelp

As a practice owner you may have had to deal with a negative review or two. Let’s face it, mistakes happen. But what about when these reviews are hurtful or inaccurate? Have you ever wondered what types of reviews can be removed? Yelp’s Content Guidelines and Terms of Service indicate many cases in which practice owners can flag customer reviews for removal.  Reviews That Are Irrelevant to Users Yelp......

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The Top 5 Things to Look For in a Digital Marketing Partner

The search for the right digital marketing partner can be a difficult and often frustrating process. Firm Media CEO Chris Suchanek sits down in the first episode of our “Insights with Firm Media” series to discuss the top 5 things that every practice should be looking for in a digital marketing partner. They Have a SystemThe marketing team you work with should have a system......

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Firm Media Named “Agency of the Year” by the American Advertising Federation

This year, our team received two nominations and one award at the 2015 American Advertising Federation (ADDY) Awards! Both our CEO Chris Suchanek and CFO Curt Sautter were humbled to accept this award. It was truly an honor to be nominated alongside some other great digital marketing agencies in the greater Los Angeles region. When they told us how grateful they were, our team was......

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Does Social Media Marketing Really Benefit My Practice?

Why is Social Media Important? Social media isn’t just about being Miss Congeniality. It’s not a popularity contest. It’s about establishing authenticity and trust. The true value of what we do for social media is to give your potential and existing clients a sense of what happens behind the scenes of your practice. It puts a face to the people they are entrusting their life and......

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Google Panda 4.2 Rolling Out

Each site is different and will require different adjustments. Before this update, we had already begun refreshing some of the older content on long-time client websites to help with conversion and quality. These changes will continue, and perhaps become more aggressive. You may hear from our service team if we need to make changes that require your approval. ...

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How Can I Convert More Digital Leads Into Actual Patients?

Your website is ranking well in the search engines and patients are contacting you. Their inquiries might be about pricing, procedure questions, or they’re ready to book their consultation. Then when you review your costs, you notice that all of those leads that contacted you through the Internet did not convert into getting surgery. It’s unfortunately a common theme in digital marketing for professional practices. So what can you do?...

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Changes in Search: Everyone Does SEO!

Group of People and SEO Concept We wanted to share our thoughts on SEO, how it has changed, and how the Firm Media team works together to create and maintain websites that perform well in search engines and drive more business to our clients....

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