They have helped me brand and market my periodontal specialty practice with innovative, customized, and contemporary ideas, in a very competitive marketplace, and done so with integrity and unparalleled customer service.
Dr. Tina Beck
They are very different from other website companies I have worked with in the past in that they look at all aspects of your campaign and provide a comprehensive, customized service.
Dr. William Bruno
When working with a digital marketing partner, it’s important to choose the right one in order to reap the most benefits. A substantial amount of time and resources can be lost if your practice discovers the digital marketing partner you selected isn’t a good fit. Doing your due diligence upfront can help save you valuable time, money and headaches in the future. Plus, you’ll be......
READ MOREWe all get emails: work emails, personal emails, spam emails, etc… Hundreds of emails are coming through our inboxes on a daily, weekly or monthly basis (if you get hundreds of emails on a monthly basis, we envy you). Email marketing has been around for so long that the majority of us are numb to it. In fact, you may find yourself deleting most of......
READ MOREMany doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of the pros and cons of pricing. Pro – Free up......
READ MOREIf you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the website, Q&A gives the opportunity for patients seeking treatment to......
READ MOREIn the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you upload? What procedures should be uploaded? And what about cover......
READ MOREWe get it. You hate Yelp. You think they’re extortion artists, they hide your good reviews, the Sales reps can be pushy, etc… Believe us when we say, we’ve heard them all. Whether you personally like Yelp or not is actually irrelevant. Why? Because your potential patients are using Yelp to research you and your practice more than any other doctor review site. Yelp is......
READ MOREHave you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk to, but for the purpose of this article, spam will......
READ MOREHaving consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to contact you, but with poor before and after photos, odds......
READ MORESo you’ve started marketing your professional practice online and things are going pretty well. All of the statistics are showing that you’re getting people to your website and you’re getting people to call you. But when you look at the revenue you earned from digital marketing for a specific time period, you notice that no new patients came in from the Internet. If all of......
READ MOREPay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) set up a campaign without optimizing it, then it will be......
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