Our Process for Social Media Management: Los Angeles’ Firm Media Discusses What to Expect as a Client
Firm Media helps clients achieve their business goals through services that include social media management. Los Angeles companies that approach us are excited about the value we offer. However, they often want to know more about how the process works.
Below, we outline what to expect when you choose Firm Media as your marketing partner. Read on, and then get in touch about how we can support your business.
We begin by gathering necessary information for effective social media management. Los Angeles clients meet with Firm Media and answer questions about their business. Our initial goal is to learn the “who,” “what,” “when,” “where,” and “why” of your products or services.
The information we collect ranges from client to client. Sometimes, we will want to know about your company’s values. We may want to learn how your business distinguishes itself from competitors or find out more about your customers. Each data point gives us a new approach to connecting with your audience.
Firm Media’s team will combine the data that your business provided and produce a strategic plan for social media management. Often, Los Angeles businesses are surprised at the insights we are able to produce based on a single session with their employees.
We pinpoint connections between your business and the audience you are trying to reach. Also, we identify the social media platforms where your audience exists and ways to develop relationships with it.
Editorial Calendar Development
After you have approved our plan for connecting with your customers through social media, we will produce an editorial calendar. This calendar outlines which social networks we will use for reaching your audience, how we will connect with it, and when we will make these connections.
An editorial calendar might scope out specific themes for sharing content on social media, such as “environmental conservation” or “customer service.” Firm Media can use these themes to post content that supports your brand identity. Alternatively, the data crunch session may have helped us identify “local loyalty” as something that is important to your audience. Posting content about your business’ connection to the community can help you develop new customers.
Implementation and Analysis
Firm Media will work with you to launch the social media initiatives. This may include creating your accounts on Facebook, Twitter, and other platforms. Next, we will follow the editorial calendar for writing and posting content.
No campaign can be a success without analysis and improvement. Firm Media utilizes systems that track the performance of your content. We look for patterns of success and seek opportunities for ongoing improvement. Your business is kept up-to-date at every stage in the process so that you can see the value we provide.
Firm Media offers a variety of interactive marketing services, including social media for business. San Bernardino, Los Angeles, and Orange County businesses are encouraged to connect with us today. Call (909) 395-3615, “like” us on Facebook, and follow us on Twitter.