Today, medical practitioners need to have a beautiful, informational, and easy-to-navigate website that also converts leads. Ultimately, the most successful medical practices have websites that inform prospective patients, build trust, and inspire action. Here are five features that your medical website needs right now to convert the most leads—resulting in new patients and a boost in revenue for your medical practice....
READ MOREThe June 2021 Algorithm update began rolling out on June 2nd and finished on June 12th. At the same time, Google started to roll out the Page Experience Update on June 15th. Google announced that the rollout is happening very slowly and will continue through the end of August 2021. This update will include all the core web vital metrics, such as LCP, FID, and CLS. ...
READ MOREThe field of medicine is constantly evolving—new technologies and treatments emerge just as patients’ needs change. The same is true about the field of digital marketing, and specifically medical website design. Here are five key signs that could indicate your website needs a redesign....
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Web accessibility is essentially a set of rules, behaviors, code standards, and design guidelines that were created by the W3C and are called the WCAG 2.1. The WCAG 2.1 is a massive 1,000-page guidebook that encapsulates a range of disabilities that go from hindering internet use to making internet use impossible without accommodations....
READ MOREAt Firm Media, we believe that effective email marketing is an art form and a science, and when done correctly, will prove to give you the highest ROI of all your digital marketing efforts. In this blog post, our email marketing experts will examine the three most common types of marketing emails that every medical practice should send out regularly to stay top of mind with patients and prospects. ...
READ MOREWe have an essential question to ask your medical practice: when was the last time you evaluated and assessed your email strategy? In this blog, the email marketing experts at Firm Media will examine why every email your practice sends out should be designed for mobile. ...
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Esprit Cosmetic Surgeons has been partnered with Firm Media since 2016. Throughout our relationship, we have always run aggressive Google Ads campaigns, but when COVID-19 struck the world last year, we saw that we had a unique opportunity to push their campaigns even further....
READ MOREThere is no denying that competition amongst plastic surgery medical practices is stiff. At the end of the day, all plastic surgeons want to ensure a steady stream of patients walks through their doors—but the bigger challenge is making this a reality. ...
READ MOREThere is a simple reality when seeking to attract patients in the lower funnel of their consumer journey, and that is that extensive research is needed to achieve results. If your goal is to generate more qualified leads online, then implementing a Google ads strategy that does not waste money is key....
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Set to begin rolling out in May, Google's Page Experience Update will start evaluating user experience signals as part of their search ranking factors. Keep reading to learn more about these signals and how Firm Media will prepare....
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