The 4 Steps To An Excellent Patient Experience

Exceptional customer service is something that all practices strive for and most will claim they have. While everyone attempts to reach this golden standard of courteous interaction with their patients, this is not something every practice has mastered. It can be a deciding factor for a patient giving their business or choosing to sever ties, and it’s usually immediately obvious to any consumer whether they......

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New Initiatives For 2018

In 2018, Firm Media will be launching new initiatives to help better enhance our client’s campaigns. That includes: Proprietary Analytics Platform High Quality Photography & Videography Comprehensive Website Audits Truly Custom Web Design Proprietary Analytics Platform Navigating Google Analytics can be quite cumbersome. Waiting for a quarterly review to hear how your campaign is performing can be annoying. That is why we’re happy to announce......

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Top 3 Questions To Ask When Looking For A New Digital Marketing Partner

When working with a digital marketing partner, it’s important to choose the right one in order to reap the most benefits. A substantial amount of time and resources can be lost if your practice discovers the digital marketing partner you selected isn’t a good fit. Doing your due diligence upfront can help save you valuable time, money and headaches in the future. Plus, you’ll be......

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Why Email Marketing Is One Of The Most Effective Tools For Surgeons

We all get emails: work emails, personal emails, spam emails, etc… Hundreds of emails are coming through our inboxes on a daily, weekly or monthly basis (if you get hundreds of emails on a monthly basis, we envy you). Email marketing has been around for so long that the majority of us are numb to it. In fact, you may find yourself deleting most of......

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Price Transparency in Your Practice – Good Idea or Bad Idea?

Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of the pros and cons of pricing. Pro – Free up......

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RealSelf Optimization Tip #2 – Question & Answer

If you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the website, Q&A gives the opportunity for patients seeking treatment to......

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RealSelf Optimization Tip #1 – Photos

In the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you upload? What procedures should be uploaded? And what about cover......

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Why You Can No Longer Afford To Ignore Yelp

We get it. You hate Yelp. You think they’re extortion artists, they hide your good reviews, the Sales reps can be pushy, etc… Believe us when we say, we’ve heard them all. Whether you personally like Yelp or not is actually irrelevant. Why? Because your potential patients are using Yelp to research you and your practice more than any other doctor review site. Yelp is......

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How To Filter Out Spam from Your Google Analytics Account

Have you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk to, but for the purpose of this article, spam will......

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5 Tips On How To Take Great Before & After Photos

Having consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to contact you, but with poor before and after photos, odds......

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