Insights From Our Credentialed Experts

On May 25th, 2022, Google announced that they were implementing the next core algorithm update to make Google Search more effective at evaluating website content for relevance. Naturally, core algorithm updates lead to a very important question: “How does this update affect my website?” Firm Media is already working to stay on top of these...

As a medical practice owner, you recognize that Search Engine Optimization (SEO) is key to ensuring your business’s success. In part one of this series, Firm Media offered a high-level overview of what SEO is, why keywords matter, and how solid SEO practices and keyword choices can offer tremendous value to your business and bottom

In today’s highly competitive healthcare landscape, it is quite likely that your medical practice is trying to appeal to the same patient pool as other medical practices in your area. It is necessary, then, to ensure your medical practice’s brand differentiates itself and stands out from the crowd—and that is where a brand guide can

A medical practice’s brand is its identity and personality. It is how the business presents itself to the outside world, and how existing and prospective patients form a personal connection.