No, the answer isn't, 'absolutely nothing.' Blogs actually have a wealth of value for your physician practice. By incorporating them into your marketing regime on a regular basis, you’ll notice a number of clear benefits that will improve your practice....
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2020 shook the digital marketing space, making it difficult to predict trends for 2021. However, If this past year taught us anything, it’s that making purchasing decisions online is more important than ever before. We all relied on digital information, resulting in a new set of consumer trends and shifts that will be more prevalent into this new year....
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Our campaigns have shown an overwhelmingly positive response to the most recent core update. While we see this as a victory, we treat it as a lagging performance indicator and validation that we are indeed on the right track with our agency's strategies. Learn more about the 'December 2020 Core Update.'...
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Many of our clients have charitable programs of their own. However, other doctors tell us they want to "do something," but they are concerned about the time or resources required. You should know: giving back does not require a net sacrifice of time or revenue. Done properly, it will be both personally meaningful and beneficial to your business. ...
READ MOREDo you want prospective patients to think of your practice as a provider of high-quality care? Research suggests that video is the content people give the most attention to, and it is not just younger people who are consuming it. The same study found that a third of older generations watched one or more hours of YouTube per week....
READ MOREWhen you want to make a change to your practice's website, is the process fast and simple? Are patients secure when they use your current site, and can they easily view the site on a range of devices? Can you add sophisticated features and custom designs without waiting a long time for a development team to finish its work?...
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While your practice has more options than ever for marketing to new patients, competition for their attention has grown. According to a JAMA study, clinician practices increased their collective advertising spend from $11 million in 1997 to $61 million in 2016. Advertising for cosmetic surgery within hospitals and clinics grew from $6 million to $93 million....
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Here at Firm Media, our expertise lies in capturing the attention of potential clients and turning their website visitors into new patients. With over a decade of experience designing custom websites for the medical industry and dozens of awards under our belt, we are launching a new opportunity to provide a more affordable website design to medical practices....
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Do the images on your practice’s website suggest only one standard of beauty? Do your treatment descriptions only speak to the needs of one type of patient? Have you unintentionally alienated audiences that you could be engaging?...
READ MOREAt Firm Media, not only do we believe it is our duty to help our clients achieve their business goals through digital marketing, but we also believe it is our duty to do everything possible in our local communities and the verticals we work in to help educate and empower people and businesses. Those missions do not change with the seasons/popular opinion/crises/etc. Even with COVID-19......
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