They have helped me brand and market my periodontal specialty practice with innovative, customized, and contemporary ideas, in a very competitive marketplace, and done so with integrity and unparalleled customer service.
Dr. Tina Beck
They are very different from other website companies I have worked with in the past in that they look at all aspects of your campaign and provide a comprehensive, customized service.
Dr. William Bruno
Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of the pros and cons of pricing. Pro – Free up......
READ MOREIf you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the website, Q&A gives the opportunity for patients seeking treatment to......
READ MOREIn the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you upload? What procedures should be uploaded? And what about cover......
READ MOREWe get it. You hate Yelp. You think they’re extortion artists, they hide your good reviews, the Sales reps can be pushy, etc… Believe us when we say, we’ve heard them all. Whether you personally like Yelp or not is actually irrelevant. Why? Because your potential patients are using Yelp to research you and your practice more than any other doctor review site. Yelp is......
READ MOREHave you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk to, but for the purpose of this article, spam will......
READ MOREHaving consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to contact you, but with poor before and after photos, odds......
READ MORESo you’ve started marketing your professional practice online and things are going pretty well. All of the statistics are showing that you’re getting people to your website and you’re getting people to call you. But when you look at the revenue you earned from digital marketing for a specific time period, you notice that no new patients came in from the Internet. If all of......
READ MOREPay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) set up a campaign without optimizing it, then it will be......
READ MOREFinding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a lot of people tend to think that they can just......
READ MOREAs a practice owner you may have had to deal with a negative review or two. Let’s face it, mistakes happen. But what about when these reviews are hurtful or inaccurate? Have you ever wondered what types of reviews can be removed? Yelp’s Content Guidelines and Terms of Service indicate many cases in which practice owners can flag customer reviews for removal. Reviews That Are Irrelevant to Users Yelp......
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