There’s been a lot of hype around the latest Google Core Algorithm Update. Reports of websites getting de-indexed and severe penalties being imposed on error-ridden websites have spread widely across the internet. Here is Firm Media’s take on the latest update.

Update’s Purpose: Trimming Spammy, Low-Quality Websites

With the recent growth of AI and automation, low quality spammy websites have become quite abundant and prominent. However, Google has always sought to promote quality so that visitors can get the value that they were looking for. This update has been part of Google’s continued process of weeding out the bad actor websites. Google has officially stated: “Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.”

Fear Not: Occasional AI Use is Fine

It’s important to understand that it’s not necessary to get scrupulous about using AI for help on generating the occasional content snippet. The website owners that need to worry are the ones that rely on AI-content as the backbone of their strategy, spamming out low quality pages and exploiting temporary weaknesses in the Google algorithm. 

Firm Media’s Clients are Unimpacted

Fortunately for us at Firm Media, we focus on producing substantial pages filled with quality content that are designed to engage and educate. So after surveying the landscape of our clients, we can proudly say that there has been minimal impact from Google’s March Algorithm Update, nor is any adjustment required on our end. We’re going to keep doing what we’re doing, because it’s working.

Continued Focus on E-E-A-T

Google consistently emphasizes the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) for websites in the long run. This requirement extends beyond content to encompass the overall user experience, which encompasses more than just textual content—it includes the entire website. We gauge website health through various metrics such as speed, user engagement, accessibility, mobile compatibility, and user-friendliness.

Adapting to Google Updates

In the dynamic realm of digital marketing, Firm Media remains steadfast in its commitment to quality and user-centricity, growing and safeguarding your web presence regardless of what the digital wilderness throws at you. 

By Vincent Frankini
With over 12 years of experience in the industry, Vincent is a seasoned professional in content marketing for websites. As manager of Firm Media’s SEO team, he uses his creative and analytical mind to develop strategies to generate more traffic for clients.

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