Getting Better Conversion Rates
Another reason to opt for custom photography and video is to get better conversion rates. A potential patient may be wary of your service if it looks generic. While using stock images is helpful, custom photography is likely to keep a patient on your site longer rather than searching for a competitor.
Did you know that video marketing has a better conversion rate than marketing without? Marketing campaigns with video have around a 90% greater conversion rate than campaigns that do not use video.
Integrating a video into your website and sharing that video link on social media platforms gives consumers direct access to your website, products, and services.
Video marketing speeds up the growth of revenue by 49% compared to revenue growth without video. That reason alone is a good explanation of why you need video for your practice.
Gaining Clients’ Trust
One of the first reasons to opt for custom photography and video is to give your patients a better understanding of the treatments and procedures you offer. Depending on your services, there could be some important instructions or explanations of procedures your patients need to know before they arrive.
Using custom photography, you can explain the tools you will use for a particular treatment or give an overview of something as simple as the check-in process. Because many patients have anxiety when going to the plastic surgeon or dentist, having this information in advance helps them get more familiar with your practice, so they have less trepidation.
Custom photography also helps you introduce your staff and the people who will work with patients in the future. For your patients and potential clients, seeing a familiar face will help them feel comfortable when they arrive. Any sense of comfort or belonging is a good way to help convert patients from one-time visits to long-term clientele. Your staff members should all have professional headshots and a short biography on your website. These headshots set the tone for your practice, so happy, welcoming photographs will be more inviting.
Another tip is to remember to add testimonials to your website. While written testimonials can be effective, a potential patient may be more captivated by a video testimonial that provides a visual of the results. This is a great opportunity to have a former or current patient give a testimonial to highlight the authenticity of your practice. Giving people an inside look at your brand is a good way to get them excited about what you offer.
Even better, when you add a video testimonial, the person in that video is more likely to share it. This means your video has the potential to reach more local consumers and gain new patients.
Some Examples of Firm Media’s Videography