Search engine optimization (SEO) can be one of the most powerful digital marketing strategies for attracting new patients to your dental practice. With a custom-tailored SEO plan, you can take advantage of more brand visibility, increased site traffic, and boosted credibility, all of which drive high-quality leads to your dental practice. 


Did you know? According to Hubspot, 28% of local searches become purchases. 

Results-Oriented SEO for Your Dental Practice 

When you partner with Firm Media for SEO services, you can expect to see tangible results that help you achieve your business goals. We utilize a strategic blend of on-page and off-page optimizations to boost your rankings, site traffic, incoming leads, and conversion rates. 

Our highly experienced SEO team creates a practical strategy that utilizes a blend of on-page and off-page optimizations to boost your rankings, site traffic, incoming new leads, and conversion rates. 

We Have a Plan – For Short-Term and Long-Term Success

Firm Media’s highly experienced SEO team understands that search engine optimization is both a short-term and long term game. 

Our comprehensive SEO strategies are built to provide a swift improvement in your practice’s position on search engine results pages (SERPs), as well as long-lasting outcomes that continue to provide value over time. 

Keywords That Matter

What keywords are your prospective patients using to search for the services you provide? Our SEO strategists recognize that keywords are not a one-size-fits-all, which is why we focus on uncovering keywords that are relevant to your target market and that align with the type of patient you are looking to attract. 

This translates into a successful keyword campaign that continuously drives traffic to your site and delivers quality leads on a regular basis.

Money Keywords Explained 

Money keywords are a crucial part of any SEO strategy. These are keywords that not only drive prospects to your site, but also drive the right kind of prospects to your site. Those who are most likely to contact you and schedule an appointment. 

When building a customized SEO strategy for your dental practice, we identify the right money keywords that will help you achieve your bottom line. 

Branded Keywords Vs Unbranded Keywords 

Our strategies include a thoughtful blend of branded and unbranded keywords to broaden your reach. Branded keywords are specific to your business, and will include the name of your practice. Unbranded keywords are more generic and can be used by any business. For example, “Invisalign retainer” is a branded keyword, while “teeth implants” is unbranded. 

Own Local and Organic Search 

Over the last two years, there has been an exponential rise in the amount of “near me” searches. Your business’s SEO strategy takes advantage of this growth and opportunity by targeting local and organic keywords to amplify your reach and awareness among nearby prospects.  

Rank for “Procedure + Your City” 

Ensuring your keywords align with a user’s search intent and specific location inquiry is essential for helping prospective patients that identify a practice nearby. Our SEO strategists find the most opportunistic local keywords to help your dental practice rank for procedures in your specific location. For instance, dental implants in Phoenix.

Total Addressable Market 

Total addressable market (TAM) in SEO refers to the estimated search volume of relevant keywords a business can capture based on competition and market opportunity. Firm Media’s search engine optimization team looks at the total addressable market to gauge your dental practice’s realistic search opportunities and build a successful SEO strategy. 

Qualified Traffic > Qualified Leads > Increase in Patient Acquisition 

Our SEO strategies focus on creating content that ensures your dental practice’s website is capturing and capitalizing upon opportunities throughout each prospective patient’s journey. This results in qualified traffic that translates into qualified leads and increased patient acquisition. 

We are Dental Practice SEO Experts

At Firm Media, we are experts in building SEO strategies that help you move the needle and realize a return on investment. Our team utilizes calculated, cutting-edge SEO practices that help our clients rank on search engine results pages, connect with prospective patients, and acquire new leads on a regular basis. 

Marathon, Not a Sprint 

Search engine optimization for dental practices is a long-term game. However, when played right, it can deliver exceptional growth and ROI. 

How We Do It

Our highly experienced SEO team at Firm Media implements a number of data-driven approaches to help your business rank higher in search engine results pages, including: 

Calculated Keyword Research 

We believe that a business does not need to rank for hundreds of keywords in order to be successful online. Instead, we focus on finding relevant keywords that have local intent and will result in qualified traffic. This helps you achieve your bottom line, rather than just simply adding fluff and insignificant numbers to a report. 

Content Planning & Development 

Creating content is one of the keystones of a successful SEO strategy. Our team focuses on planning and creating well-thought-out content that is not only optimized with relevant keywords, but also provides value to your audience, answers their questions, and signals to search engines that your site delivers valuable knowledge. 

Competition Analysis 

Conducting a competitor analysis is important for understanding your competitors’ keyword strategies and how they connect with new prospective patients. Furthermore, a competitor analysis helps us uncover valuable keywords, ranking opportunities, and where there is room for improvements. 

On-Page SEO Optimization

It is crucial to have an easy-to-use website that houses your valuable, high-quality content. Our experienced website design team works hard to ensure your dental practice site is responsive, loads quickly, and primed for conversions. This makes it easy for search engines to find, crawl, and index your site. 

Citation Development

Where is your dental practice listed online? Online business directories, such as Google My Business, Bing, Yelp, and Apple Maps, provide valuable backlinks to your website, which help to improve domain authority. We ensure your business name, contact information, and other essential information is standardized across all sites. 

Google My Business + Bing Places 

We help you stand out among your competitors by creating accurate business profiles for your dental practice on Google My Business and Bing Places. Do your doctors have incorrect contact information from previous practices? We clean all of that up for you.

Industry Standard Listings 

There are plenty of location- and industry-specific directories for your business to be listed on. We find the most valuable ones that will grow your presence online in your local area. 

Shareable Assets 

Content can take on several different forms, including educational articles, infographics, videos, and images. We work to create shareable assets that we can use across multiple channels to increase your brand awareness and authority. This delivers the best chance of generating new, powerful backlinks to your site. 

Social Blending 

After creating valuable content, we understand that it is important to get as many eyes on it as possible to generate rapid traction and visibility. We incorporate strategic social media advertising to boost and promote your content to new and existing audiences on platforms like Facebook and Instagram. 

Outreach & Backlink Development

Reaching out to external sites and developing valuable backlinks play a key role in our SEO strategies for dental practices. To search engines like Google and Bing, backlinks are like “votes” from other sites that show them your site is credible, reliable, and useful. This helps to boost your rankings in search engine results pages (SERPs). 

Conversion Optimization

We don’t simply focus on increasing your website’s traffic and driving prospects to your pages. Instead, we analyze the data and look at multiple pages to find the best conversion opportunities. Our team understands that traffic which translates into patient conversions is an important outcome of any SEO strategy. 

Reporting & Analytics 

The first step of any SEO strategy is establishing key KPIs that matter to your business and align with your overall goals. Then, as we move through your campaign, we continuously measure these KPIs, as well as other important metrics and data, and use the insights to further your practice’s growth. Furthermore, we share our findings with you through easy-to-understand resorts and make adjustments as needed. 

Key Performance Indicators That Matter 

Key performance indicators, otherwise known as KPIs, are measurable values used to gauge the progress of your business and monitor if it is on track to meet its goals. When building and executing your SEO strategy, our team learns more about your overall goals and establishes KPIs that matter to your dental practice, such as search rankings, organic site traffic, bounce rate, and conversion completions. 

Data-Driven Decisions That Deliver Growth 

Over the course of your SEO campaign, we continuously measure your business’s KPIs, as well as other metrics, to make data-driven decisions that deliver growth and help you reach your goals. Our experienced SEO strategists understand that having the ability to shift, evolve, and make improvements to your campaign is key to furthering its success. 

Transparency From Day One 

We strive to be as transparent with our clients as possible. When we uncover an SEO opportunity, obstacle, or success, we do our best to convey these findings to you in a timely manner. 

Our SEO Packages

Minor Markets

Our SEO experts will often include several minor markets to attract prospects from neighboring towns and cities. If your practice is located in a minor market, we can help broaden your reach and expand your brand’s awareness to connect with new patients across the region. 

Major Markets

Major markets with a single target location generally require a dedicated, long-term campaign. If your practice is located in a competitive market, such as Los Angeles or New York, we utilize industry-leading SEO tactics to ensure you have the best opportunity of surpassing your competitors in search engine results pages to experience predictable growth. 

Let’s Chat, We’ll Demystify SEO for You and Help You Turn More Prospects Into Patients 

We understand that search engine optimization can be a tricky field to navigate. If you are ready to experience success with SEO, our highly experienced strategists are here to help with a results-driven strategy that turns prospects into patients. Reach out today to get started.

By Vincent Frankini
With over 12 years of experience in the industry, Vincent is a seasoned professional in content marketing for websites. As manager of Firm Media’s SEO team, he uses his creative and analytical mind to develop strategies to generate more traffic for clients.

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