Recently, I’ve had the privilege of recording the Ailm Practice Education Series podcast, which has led to some enlightening conversations with some of the brightest minds in the industry. What I’ve taken away from these discussions are a handful of essential principles that can help aesthetic and specialty medical practices thrive when faced with challenges. Whether you’re a practice owner, manager, or part of a team, these insights can drive meaningful change in how you solve problems and lead your practice.

Here are some of the key takeaways:

1. Start Small, Build Momentum

Big changes can be daunting. I’ve learned that breaking down large challenges into smaller, manageable steps helps build momentum. Each small win not only moves your practice forward but also instills confidence in your team. Instead of getting lost in the overwhelming scope of a big problem, tackle it step by step.

2. Collaborate, Don’t Go It Alone

Running a practice can be isolating at times, especially when major decisions are involved. One of the recurring themes from my podcast guests is the value of collaboration. Share the burden with your team. Drawing from multiple perspectives often leads to more innovative solutions and can prevent burnout. Problem-solving becomes more effective when everyone contributes, and it strengthens your practice’s ability to respond to future challenges.

3. Make Hard Decisions Early

Another vital piece of insight: make the tough calls early. Whether it’s cutting a service that isn’t working or adjusting a treatment plan that isn’t delivering, delaying these decisions only compounds the problem. Quick action prevents minor issues from growing into major obstacles. Being proactive not only saves time but also protects the overall health of your practice.

4. Hire for Growth

The team you build is crucial to your practice’s long-term success. Instead of hiring people who only want to play to their strengths, seek out those eager to grow. When employees are driven by personal development and willing to tackle their weaknesses, it creates a culture that fuels continuous improvement. Practices that prioritize growth over comfort are better positioned to navigate challenges and capitalize on opportunities.

5. Prepare for the Hard Things

No one expects every challenge that comes their way, but learning from past experiences makes you more resilient. A key theme in my conversations has been embracing mistakes as valuable lessons. There’s no perfect roadmap, but the more you prepare for adversity and accept setbacks as part of the journey, the more robust your practice will become. Mistakes aren’t failures—they are stepping stones toward a stronger, more adaptive practice.

Whether you’re running a business or navigating the unique pressures of aesthetic and specialty medical practices, these principles are foundational to effective problem-solving and long-term success.


By Chris Suchánek
Chris is a digital marketing pioneer that brings over 25 years of experience in brand promotion and marketing to his role as a CEO. Before launching Firm Media in 2008, he served as Operations Manager for an industry leader in digital marketing, where he oversaw client relations for more than 700 medical practices. Prior to Firm Media, he contributed to projects at EMI, RCA, MTV, and Warner Brothers and also served as Director of Marketing and Publicity for Brainstorm Artists International.

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