Website owners worldwide are reporting significant data collection issues in Google Analytics 4 (GA4), with many experiencing discrepancies in their traffic data. These issues have sparked widespread concern and discussion across Google’s support forums and social media platforms.
The core issue lies in GA4 underreporting website traffic, while independent verification through platforms like Google Search Console confirms normal traffic levels. This discrepancy creates a misleading picture of website performance and hinders accurate analysis.
Important Note: Google has not yet officially addressed the full scope of the situation or indicated whether the missing data will be retroactively restored to affected accounts.
Firm Media Clients Can Rest Assured
Our team proactively identified and resolved this GA4 data collection issue before Google’s public acknowledgment on November 20th. We have implemented measures to ensure the accuracy of your data and reporting, so you can continue to make informed decisions about your marketing strategy.
We are committed to providing our clients with the reliable insights and transparent communication they need to achieve their practice growth goals. Existing marketing clients can schedule a Joint Strategy Review today to discuss their campaign performance in detail.
Is your current marketing agency providing this same level of proactive service?
Inaccurate data can severely impact your practice growth. Don’t let your marketing strategy be based on flawed information.
Contact us today for a free consultation to discuss how Firm Media can help you achieve your practice growth goals.
