Search Engine Optimization (SEO)
Getting Found in the World of AI Search
The search experience is changing rapidly. It isn’t about a single search engine or even a single technology. AI has changed how your potential patients find you – and why they’re looking.
The Healthcare SEO Agency Aligned to Your Future
You deserve to be found by the thousands or millions of people in your community. SEO can be the key that unlocks new growth for your medical practice. Firm Media is working on the edge of technology and strategy, especially when it comes to the AI landscape.
What is Searchability?
Launching in 2026, we are excited to announce the new “Searchability” suite of services from Firm Media. These capabilities uniquely and effectively address the new SEO environment. It breaks down the search engine silos of yesterday and integrates solutions for today’s challenges that could impact you tomorrow.
- Organic search
- Reputation management
- Local and industry directories
- Backlink development
- AI Overviews
- AI LLM queries
- Voice search
These don’t work in a vacuum anymore. Every search engine, from Google to ChatGPT, shows answers after gathering data from multiple sources. And your potential patients are using them all in new and interesting ways.
Our goal is to get you found no matter how people search.
DID YOU KNOW?
On page 1 of Google, the first 5 organic listings receive over 67% of all the clicks
Strategy Tailored to You
Just as you would never begin a medical procedure without a plan of action, the same is true for our approach to your SEO. We will analyze your practice, understand your goals, and assess the local market, including your competition. We implement a personalized roadmap to give you optimal search engine results.
Queries that Matter
Our strategies focus on finding the keywords, phrases, and concepts that are relevant to the people looking for your services in your target market. We consider a successful Searchability campaign to be one that drives more business through your doors for the services you want to provide.
Analysis & Accountability
Your Firm Media team is routinely reviewing your SEO performance, identifying opportunities, and incorporating the latest best practices. We remain accountable to you for the results you expect.
How We Helped Dr. George H. Sanders
+
232
%
Increase in Organic Sessions
6,325 to 21,028
+
282
%
Increase in New Users
4,479 to 17,217
+
124
%
Increase in Phone Calls
16 to 260
The Collaborative Role of SEO
The old search engine optimization for your medical practice has changed, and new channels have grown exponentially. At Firm Media, our SEO team studies the most recent tools and tactics that can give our clients an edge in discoverability and lead generation. Our Lead Generation Manager works diligently to ensure your search success can be shared to other media including social, email, and paid ads.
How We Do SEO for Medical Practices
We will collaborate to align your medical practice’s goals with what is required to rank valuable searches and attain long-term organic inbound traffic. Our highly experienced SEO team will deploy a number of approaches to ensure you rank higher in the search engines, including:
Calculated Behavior Research
You do not need to rank for hundreds of keywords that are only going to boost your Google Analytics report when the focus should be on those that have local search intent and are going to result in qualified traffic. We identify those keywords because we are more interested in improving your bottom line, not padding a report.
Content Planning & Development
Our team will plan and develop content that is not only optimized for search but will also prove valuable to users, answer their questions, and in the process, show the search engines that you are providing beneficial knowledge that results in improved rankings.
Competitor Analysis
Conducting research on your competition will show our team and yours how other medical practices are succeeding online and highlight areas where there is room for improvement. In this, we may uncover new and unique ways to help you achieve success.
Technically Sound On-Page Optimization
One of our goals is to ensure that your website loads quickly, is user-friendly, showcases high-quality content, has appropriate metadata, and much more. We want to guarantee that search engines find your site easy to crawl, understand, and index.
Citation Development
Your valuable listings, such as Google Business Profile and Yelp, as well as industry-specific platforms, play a key role in SEO strategy. We ensure your name, address, phone number, and other pertinent contact information are standardized and accurate across each site.
Shareable Assets
We want to create content, infographics, imagery, and other deliverables that have the potential to go viral, increase your visibility, generate new and legitimate backlinks, and move the needle for your practice.
Social Blending
When looking to gain rapid traction, we put time and effort into confirming your content gets attention. As such, we will boost and promote content across social media channels such as Facebook and Instagram.
Conversion Optimization
It is one thing to drive a lot of traffic to your website—but the process does not end there. Visitors must also find something on your site that interests them and answers their questions, spurring them to take action. We focus on ensuring traffic results in patient conversions.
Reporting & Analytics
From the very start of your campaign, we establish KPIs that matter to your practice. Then, we make data-driven decisions that deliver growth and help you reach your goals. Furthermore, we convey our findings to you, and if something needs adjustment, we make that correction.
Meet Your Team of Searchability Experts at Firm Media
Our company believes in synergy and collaboration, which is why our SEO services do not exist in a silo. When you make the decision to partner with Firm Media, your SEO strategy will align with your overall approach to digital marketing, delivering a synchronized effort that is harmonious. Our SEO specialists will strategize cross-functionally with our in-house experts on website design, SEM, social media, and other areas to confirm your unique needs are met and that our deep industry knowledge is deployed on every front.
Schedule a Call with a Marketing Consultant
Are you ready to learn more about how a dedicated SEO strategy can help your practice’s digital marketing efforts? Now is the time to reach out to Firm Media and schedule a consultation.
We understand the challenges that medical practices face when attracting new patients and are eager to help you level up your SEO strategy.
