With all the shiny new ways to market your practice, it is easy to forget about one of the most effective marketing channels: email marketing. Studies show that email is still the single most effective digital marketing tactic for awareness, acquisition, conversion, and retention.
Professional Practice Email Campaign Strategy
Firm Media starts by identifying the main goals your practice would like to accomplish through email marketing. Most practices really struggle with trying to figure out what they should say in their monthly newsletter. Should it be informative? Should it be sales driven? The truth is that there are a variety of strategies you can take, including:
- Keeping people up to date regarding your practice’s specials
- Promoting events that your practice puts on or sponsors throughout the year.
- Answering frequently asked questions to help take the learning curve out of the consultation process.
- Sending updates on new team members or changes you are making to improve the overall experience at your practice.
By identifying what kind of information you would like to broadcast, Firm Media is able to develop and execute a targeted campaign strategy that effectively meets all of your needs.
Promoting Your Voice & Broadcast Through Email
Firm Media does not just plug in stock photos and content into a Constant Contact template and send an email to everyone in your network. It is important that the look and feel of your practice is consistent with your email marketing campaign. This ensures that everyone on your mailing list will feel connected and familiar with your emails and brand. Firm Media designs your custom branded email templates to perfection, and implements a content strategy that is consistent across all of your marketing platforms.
Practices often ask how frequently they should be sending emails to their network. The truth is that the number of emails varies from practice to practice. It is Firm Media’s firm belief that there is no cookie-cutter solution when it comes to digital marketing. The team works with you to strategize a yearlong campaign that will produce the best results for your practice. From once a month to once a week, Firm Media has the email marketing team to execute your campaign.
Please call (909) 395-3615 to learn more about our email marketing services for professional practices.