With all the shiny new ways to market your practice, it is easy to forget about one of the most effective marketing channels: email marketing. Studies show that email is still the single most effective digital marketing tactic for awareness, acquisition, conversion, and retention.
Professional Practice Email Campaign Strategy
Firm Media starts by identifying the main goals your practice would like to accomplish through email marketing. Most practices really struggle with trying to figure out what they should say in their monthly newsletter. Should it be informative? Should it be sales driven? The truth is that there are a variety of strategies you can implement, including:
- Keeping people up to date regarding your practice’s specials
- Promoting events that your practice puts on or sponsors throughout the year.
- Answering frequently asked questions to help take the learning curve out of the consultation process.
- Sending updates on new team members or changes you are making to improve the overall experience at your practice.
By determining what approach to take with your voice and broadcast, Firm Media is able to develop and execute a targeted campaign strategy that effectively meets all of your needs.