Analytics
When you operate a medical practice, having a comprehensive digital marketing strategy is crucial when attempting to reach potential patients and raise awareness for your brand.
However, any marketing strategy that lacks a reliable measurement system for analytics can be compromised. Without it, there is no way to know if your messaging is resonating with consumers, or if you are throwing valuable marketing dollars into a digital void. Analytics data helps you understand and evaluate what is happening at each stage of your patient’s journey and how your digital marketing efforts are tied together.
At Firm Media, we believe high-quality strategy and analytics data interpretation go hand-in-hand. Marketing is testing, and without an accurate measurement of analytics, you cannot test.
Why Analytics Tracking Is Vital
For a digital marketing strategy to work, you must know where website traffic, as well as associated leads, are coming from. For instance, if traffic is generated from Google, fantastic! However, if you are running an SEO or digital advertising campaign on Google, then you need accurate metrics to determine whether your investments are paying off. Many times, we see practices spending money needlessly because organic traffic is strong. Other times, we identify where investments should occur to boost results. This is the power of analytics—without tracking, you have no idea if digital marketing efforts are paying off or require a pivot.
Client Testimonial
Dr. Brucker Discusses Advanced Analytics
Establishing KPIs That Show Growth In The Right Areas
At Firm Media, we partner with you to establish Key Performance Indicators (KPIs), which are central to measuring your campaign’s success. We ensure that the data you receive is truthful, accurate, and transparent and report on your practice’s most meaningful metrics, talking you through the results to arm you with knowledge of where your campaign is succeeding and where adjustments are needed.
Here Is What We Track
It is our goal to protect your digital marketing investment. Once established, we will track user data to understand behavior, including response, action taken, how they arrived, and their interests. Comprehensive analytics tracking that gets results does not begin and end with evaluating conversion alone—you must understand what is making users convert.
User Behavior
We aim to understand why a user ends up on your website and once there, what action they take, what pages they visit, what interests them, or what makes them “bounce” off your site without continuing on in their patient journey with your practice.
Source Of Traffic
We will analyze and evaluate how visitors land on your website, whether that means through paid ads, organic traffic, email, social media, or other sources. We seek to know exactly how a user begins their journey—and how they navigate to your site.
Conversions
We will assess how many of your website visitors take a specific action, such as filling out a contact form requesting information, or even calling you directly, and then if they also convert to a paying patient.
Search Engine Rank Performance
This component is based on tracking targeted keywords for your practice. We will track keyword performance across major search engines, including Google, Yahoo!, and Bing, and how this equates to the number of user sessions. Additionally, we track referred information from less known search engines, such as DuckDuckGo, to see if there is any value and if resources need to be devoted to other areas.
Paid Performance
We analyze the cost per acquisition (CPA) for each of the paid ads running in accordance with your digital marketing campaign and collaborate with you on how that cost speaks to your practice.
Firm Media Quarterly Joint Strategy Reviews
Amid the noise of marketing data, Firm Media introduces a thorough solution – Quarterly Joint Strategy Reviews, formerly known as Analytics Reviews. This approach describes Firm Media as a unique player in elective medical and dental marketing, providing a holistic team engagement every quarter.
In a world overwhelmed by complex data, the Quarterly Joint Strategy Reviews offer simplicity and efficiency. Recognizing the need for clients to move beyond raw click counts, these reviews facilitate direct interaction between clients and the diverse team of experts managing their marketing campaigns, from content strategists to SEO specialists and account managers.
Transparent Communication, Collaborative Approach
Held quarterly, these reviews provide an open space for clients to explore performance metrics, understand the impact of marketing efforts on patient acquisition, and make adjustments to the current strategy. The emphasis is on transparent communication, allowing clients to actively contribute to shaping the trajectory of their campaign and further developing their partnership with our agency.
Revising and Reshaping Campaigns Quarterly
Central to Firm Media’s approach is the understanding that marketing is an ongoing process of testing, measuring, and adjusting. The Quarterly Joint Strategy Reviews act as a guide, helping clients navigate the evolving digital marketing landscape. The agency believes that consistent evaluation and adaptation are vital to seizing opportunities.
Not Simply a Checkpoint or Progress Report
Structured quarterly reviews align with Firm Media’s belief that meaningful progress comes from continuous refinement. Clients actively participate in shaping the direction of their marketing campaigns, allowing for real-time adjustments. To take advantage of this thoughtful approach to marketing analyses, clients are encouraged to connect with their dedicated Firm Media Account Executive. Scheduling a Quarterly Joint Strategy Review is not just a routine checkpoint but an investment in the steady growth and success of your practice.
Meet Your Team At Firm Media
Analytics tracking is a crucial component of a comprehensive digital marketing strategy—and that is why our team of specialists partner across our company in planning and implementation. Our team regularly meets with clients to share successes and plan future growth.
Let’s Schedule A Demo
If you are ready to implement a comprehensive digital marketing strategy that strengthens your brand and results in new patients and revenue streams, it is time to connect with Firm Media.
Show potential patients why your practice is unique and to be trusted—schedule a consultation today.
