At Firm Media, our content strategy is a collaborative effort with all elements of your campaign unifying to create one voice for your brand. We create a voice that distinguishes you in the market and leads to conversion.
The right resources, formatting, and answers to questions your potential patients want to know are part of the process. Your selling point is your individuality and to achieve this distinction, we value your input. What sets us apart is the in-depth questions we ask and the research we conduct to understand your market, partnering with you in the creation of your unique brand.
Engaging Content That Establishes You as an Expert
Any professional practice can describe what they do. But can they differentiate themselves from the rest? Our content strategy involves asking the right questions that drill down into the details of what your market wants. We strive to speak their language and appeal to their motivations, hopes, goals, and dreams.
We tap into this with collaborative brainstorming sessions, data analysis relevant to user engagement, and a discovery process of unique aspects of your education, background, or specializations that set you apart in your market.
Our branding revolves around your practice rather than fitting you to match everyone else in your market. Tailoring our approach to what you do for a website that captures everything your practice is accurately.
Consistency Across All Media
We emphasize the need for all content to send the same message to your market. You partner with us to develop your brand or reshape it to something that embodies the philosophy of your practice. That way whether someone sees your website, blog, Facebook page, or retargeting ads, we are driving home the same message and compelling the user to choose you.
Consistency does not mean copy, pasting text or reposting the same information. It involves a different context with fresh information injected to support your ideas. A blog on its own is static, but coupled with a new study or relevant article that’s trending, it becomes meaningful and worth sharing on social media. Your blog and website are turned into a resource for people searching for answers, providing value to your market before you even meet them.
Content is Your Key to Successful SEO
SEO and content go hand in hand. Achieving a balance between readability and being found on Google is one of the goals we strive for with all of our partners. At the start of your campaign we will focus on establishing your practice in a specific market for certain keywords by applying:
- Pages that outline your services.
- Blogs that go into depth about your opinion on a topic.
- Refining these pages throughout the process to optimize your rankings for specific keywords.
As your campaign continues, we will continue to write content that follows proven SEO strategies and appeals.
Keep It Fresh
People have a misconception of content as static. In truth, it is one of the most essential aspects to update, and sometimes overhaul completely. By evaluating your existing content and identifying its weaknesses and strengths, we create a content strategy that highlights the most compelling aspects of your practice.
Putting It All Together
After writing compelling content we put your content to the test by running it through other departments. Our SEO team checks that everything is optimized for keywords. Our social media team distributes key blog posts that drive traffic to your website. Our data analyst monitors any changes in your website’s vital statistics so that we can implement changes to continuously improve your rankings.
In the end, your content is how you’re found and represented online. It is your personal voice. When it stands out from your competitors you are instantly set apart in your market.
Have questions about content strategy? Please give us a call today at (888) 979-9614 and we’ll be more than happy to answer any questions you have. We look forward to speaking with you!