Posted On CIO Excellence Magazine
May 12, 2025From Music to Marketing: A Vision Reimagined
My journey into digital marketing began far from the world of analytics and ad strategy—it started with soundboards and studio sessions. I launched my career in the entertainment industry, contributing to the international release of 35 albums and playing a role on a Grammy-winning team. Working with powerhouses like EMI, Warner Brothers, and MTV, I became immersed in the art of branding and the science of audience connection. This fascination with storytelling and engagement laid the foundation for my transition into digital marketing, where I saw a greater opportunity: not just to tell stories, but to help medical professionals transform lives through the power of digital presence.