RNV Podiatry

“Firm Media has been a pleasure to work with. My medical practice has increased in patient volume substantially in the last year, largely due to my SEO campaign from Firm Media. I look forward to continued success with Firm Media.” – Rachel N. Verville, DPM

Services Provided

  • Website design and development.
  • Search engine optimization.
  • Blog posts.
  • Social media marketing.
  • Retargeting advertising.
  • Video production and marketing.

Upgrading Outreach to Comprehensive Digital Marketing

Dr. Rachel Verville is an experienced podiatrist serving patients throughout the Plano, Texas area. Emphasizing a personal and expert approach to care, Dr. Verville offers treatment for a range of concerns, from foot and ankle injuries to corns and calluses. As a former ballerina, Dr. Verville understood the challenges that come along with foot pain and she dedicated her career to helping people get back on their feet.

Challenges

Dr. Verville had previously selected Firm Media to support her practice with search engine optimization. After seeing success through increased website traffic and leads through the website, she chose our company to conduct a full marketing strategy, with the aim of attracting even more leads and converting more site visitors into patients.

Solutions

Firm Media initiated a social media campaign to amplify Dr. Verville’s reach to the friends and family of existing patients. One of the things Firm Media learned early on from Dr. Verville was that her patients absolutely loved her. With this knowledge, we shot a video centered around Dr. Verville’s excellent patient care and bedside manner.

Firm Media also redesigned Dr. Verville’s website to engage and convert visitors more effectively. We produced new blog posts and photography to distinguish her work from competitors. Dr. Verville’s website was not responsive, so Firm Media made the site responsive in accordance with Google’s guidelines and to help increase the ease of use on mobile devices. Finally, we rewrote the copy for the website with an eye towards clarity and search engine optimization. Firm Media also knew that a lot of Dr. Verville’s former patients spend time on Facebook, so a retargeting campaign for Facebook (as well as the web) was created to help share her message and her dedication to helping people.