Working with the team at Firm Media has been a pleasure. They have done a great job making my online "voice" theirs, ensuring a seamless transition between my content and content they post on my behalf. They've easily increased my web traffic many times over and I am seeing more and more patients through the doors who "found me on the internet.
Entering a New Market and Connecting with a New Audience
Based in Knoxville, Tennessee, Dr. Jason Hall is a plastic surgeon in private practice. He is trained in both craniofacial surgery and microsurgery, and he provides procedures for the face, breast, and body as well as pediatric surgeries.
Dr. Hall moved his surgical practice from Houston to Knoxville, and he needed to revamp his website to match the practice’s new branding and location. As part of the transition, the focus of his procedures changed as well with a greater emphasis on cosmetic options. As a result, the site required new, engaging content that could attract an audience, inform visitors about his procedures, and convert them into patients.
Firm Media optimized the practice’s website for search, restructured the architecture so that procedures were easier to find, and redesigned the appearance to match the brand and to make content easier to read. To develop an audience in the new market, Firm Media utilized patient testimonials on the site’s homepage, adding social proof to Dr. Hall’s work. We also refocused the site’s content on cosmetic procedures and streamlined the “About” page to help visitors get to know Dr. Hall. The result is a website that is strategically focused on attracting and acquiring new patients.
Since Dr. Hall moved to a new location, Firm Media wanted to make sure he was getting qualified traffic to the site while the search engines adjusted to the new website and his new location. Display ads were created based on the new site branding, which has been driving quality leads to the site since its launch. Phone call tracking was also setup to see where calls where coming from.