Careers

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $26 per hour

As an SEO Specialist at Firm Media, your role is integral to our clients’ digital marketing success. You will work closely with the SEO team to execute and optimize SEO campaigns, drive organic search traffic, and improve search engine rankings. Your expertise in SEO techniques and best practices will be essential in achieving client goals.

RESPONSIBILITIES:

Strategy Alignment and Implementation:

• Adhere to the overarching strategy set forth by the SEO Manager regarding best practices for on-page and off-page SEO optimization.

WordPress Expertise:

• Enhance menus, plugins, website appearance and settings, and all the features that are relevant to optimizing content on the website.
• Perform content migrations and arrange assets on a website according to the specifications of the site architecture.
• Apply FM’s proprietary customization recipe of settings that make a new site SEO friendly.

Citation Development:

• Proficiency in managing citations across major platforms including Google Business Profile, Apple Maps, Bing, and Yelp.
• Skilled in creating, merging, deleting, and making necessary alterations to citations on these top 4 platforms.
• Effective management of client and location assets using BrightLocal for streamlined maintenance and optimization

Proficiency with SEO Tools

• Proven capability with SEO applications such as Ahrefs, Google Search Console (GSC), Google Analytics 4 (GA4), and Screaming Frog.
• Ability to leverage these tools to drive campaign performance and effectively communicate the results to clients.

Proficiency in On-Page, Off-Page, and Technical SEO:

• Optimize website content, meta tags, and site structure for improved search engine visibility.
• Conduct keyword research and analysis to guide content and on-page optimization.
• Collaborate with content specialists to ensure SEO best practices in content alignment.
• Perform routine content audits to identify optimization opportunities.
• Implement link-building strategies to enhance domain authority and backlink profiles.
• Identify and resolve technical SEO issues impacting website performance, working closely with the development team for implementation.

Character Attributes:

• Positivity: Cultivate a positive and constructive work atmosphere that fosters collaboration and motivation.
• Humility: Embrace a humble approach, valuing continuous learning and growth.
• Accountability: Take ownership of your responsibilities and commitments.
• Professionalism: Maintain a high level of professionalism in all interactions and communications.
• Problem-Solving: Demonstrate effective problem-solving skills, proactively identifying and addressing SEO challenges with innovative solutions
• Communication Skills: Effectively communicate SEO concepts, strategies, and results to non-technical stakeholders.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field is a plus.
• Attention to detail and the ability to analyze data to make informed decisions.
• Strong communication skills and a collaborative mindset.
• Effective communication and client-facing skills.
• Minimum of 1 year of SEO experience.

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $30 per hour

As an SEM Specialist, you will play a crucial role in supporting the SEM Manager and ensuring the continued success of our SEM campaigns. This role involves less leadership responsibility and focuses on maintenance, optimization, and client interactions – including reporting for existing clients and conducting research for prospective clients. You will be responsible for enhancing campaign performance and maintaining clear communication with the clients who’s accounts you are responsible for. This SEM Specialist role is designed to support the SEM Manager and Lead, focusing on optimization, client interaction, and research while being a valuable team member in our SEM department.

RESPONSIBILITIES:

• Campaign Optimization: Review and optimize SEM campaigns regularly to improve performance – this includes keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Negative Keyword Management: Maintain and update negative keyword lists to enhance campaign targeting and cost-efficiency.
• Client Meetings: Be client-facing in Analytics Reviews – this includes remaining consultative while explaining campaign successes or challenges and effectively answering client questions or concerns.
• Research: Conduct comprehensive keyword research to generate budget recommendations tailored to a clients’ market competition based on available budget and competition analysis.
• Generate reports: Gather KPI reports to effectively communicate campaign results – this includes for Analytics Review meetings & routine PPC and paid ad check ins. (i.e. lead quality evaluations)
• Budget Management: Ensure proper allocation of ad spend for campaigns you’re responsible for.
• Transparency: Maintain open and transparent communication with clients regarding campaign performance and results.
• Cross-Functional Collaboration: Collaborate with other departments as needed to address client needs and enhance campaign effectiveness.
• Analytics Support: Assist in analytics tracking as required, whether for reporting or technical setups, working with the team. Assist in maintaining active paid ad reports.
• Product Support: Help execute the delivery of paid advertising products related to SEM marketing, both existing and new offerings.
• Other Duties: Assist in other departmental tasks as required to provide additional support.

QUALIFICATIONS:

• Experience: Minimum 1-2 years of hands-on experience working with Google Ads and other forms of paid advertising, with a preference for experience in medical marketing.
• Digital Analytics: Basic understanding of tracking, reporting, and testing.
• Marketing Knowledge: A basic understanding of core marketing services, including SEO.
• Communication Skills: Strong communication skills to effectively convey campaign performance and strategies to clients and team members.
• Budget Management: Ability to assist in managing campaign budgets effectively without setting and forgetting.
• Proven Track Record: Demonstrated experience with past campaigns and measurable ROI data.
• Call Tracking Experience: Experience with call tracking or lead tracking systems is a plus.

KEY ATTRIBUTES

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company’s core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas.
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions.

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.
• Approach challenges with an optimistic outlook, driving motivation and resilience.
• Foster a culture of encouragement and support.