The Three Pillars of Website Marketing
San Bernardino businesses, whether they serve local clients or worldwide markets, need a home on the web in order to stay current and competitive. But simply having a website isn’t enough. A website without promotion is a tree falling in the woods with no one to hear it, but with website marketing, you can build buzz for your product or service, touch base with current and prospective clients and maintain a prominent online presence. Here’s how we do it at Firm Media:
Search Engine Marketing
Web users instinctually – perhaps even compulsively – turn to search engines to find what they are looking for online, even when they can easily remember the URL off the top of their head. In fact, one of the most searched terms on Google is the word “Google.”
This stresses the importance of making your website visible where customers will be looking. You should devote even more effort and resources towards getting a prominent listing in the search engines as you would in order to secure an eyecatching listing in the yellow pages. This is precisely what search engine marketing (SEM) does.
SEM begins with carefully research of the search terms people use to find businesses like yours and then integrating those keywords into your website in a seamless, intuitive way. From the copy, to the structure of the internal links to the underlying code, every aspect of your website is search engine optimized so that search engine spiders can identify the focus of your site and direct interested customers to your website.
Link building is another important aspect of website marketing which also benefits SEM. Quality backlinks are currency on the web, and the more links you have, the higher your search engine ranking and the more traffic you’ll get. We help your site gain useful and relevant backlinks by reaching out to influential bloggers, getting you listed in directories and encouraging readers to bookmark and share content from your website.
The conversation begins and continues on social media platforms like Facebook, Twitter and LinkedIn. Social network marketing allows you to engage customers, associates and other contacts in a meaningful way that keeps you top of mind even when you’re not doing business.
These three pillars of website marketing form the foundation of our overall digital marketing strategy. Ready to learn more? Connect via Twitter, Facebook or Firm-Media.com or give us a call.
Get your business noticed through website marketing. San Bernardino-based Firm Media can help. Call (909) 395-3615.