Digital marketing has emerged from the era of basic websites into dynamic, multi-layered pages rich with visual and written content. When it comes to your professional practice, it’s as much about seeing as it is about reading. Producing short videos introduces you to potential clients and personalizes your services, instantly adding value.
Firm Media starts by creating a strategy for the video based on your business objectives. Through a workshop session with you and your practice’s team, we define how your story should play out on-screen. Our production staff:
- Develops a consistent brand message for the video.
- Formulates a series of video sequences that best reflects your practice.
- Creates a story that compels potential clients to choose your professional practice.
Typically, video includes testimonials from current clients, which add social proof of your quality and influences potential clients to use your services.
Strategic Video Production
Firm Media videos use high production values that retain the compelling brand message developed in the workshop. We take care of all phases of the process by:
- Arranging day-of talent, equipment, and locations.
- Incorporating audio, narration, graphics, and effects.
- Editing the video so that it is succinct, direct, and compelling.
Clients are involved throughout the process and have final approval of the video. The end result is a polished video representing your practice the way you want.
Once created, your video sequences can be used to produce new material that is valuable for other forms of content creation.
Optimizing Production Value
After we complete your video, we use multi-channel marketing to convert viewers into potential clients. Your video is published to your website, social media, and other appropriate online channels to increase your digital reach and reputation. We use various digital marketing channels to:
- connect videos to our search engine optimization program
- match content to targeted keywords for your audience
- enable sharing to direct viewers to your practice’s website
- track performance with our established analytical methods.
As a data-driven digital marketing firm, we will explain and help you use the metrics to make informed decision on how to further grow your practice.
Please call (909) 395-3615 to learn more about our video production services for professional practices.