The question was posed, “Do rockstars need to blog?”

In pondering this question a few things sprang to mind. First, the simple fact is that if you were a Rockstar you would have a blog and someone blogging for you. The real question is do YOU need a blog. Are you an expert in a subject? Do you have something to say? Do you want to be noticed for your ideas, opinions and actions? So let’s say the answer is yes and the next question is how do you go about it. In thinking about the Rockstar question, the similarities in being a musician who is trying to get noticed for their music and a blogger trying to get noticed for their writing became strikingly clear. Since I’ve started with the Rockstar idea, let’s discuss blogging in musicians terms.

Blog regularly

Setting aside time to blog is essential, like practicing your instrument; the more you work at it, the better you become. Start out with a blogging schedule you can achieve—say, twice a month. Blogging regularly, like performing in public regularly, is vital. Out of sight, out of mind. If you get to the point where people regularly read your blog, not blogging often enough will cause you to fade back into the woodwork.

How do you become creative on a schedule?

Songwriters don’t just sit down in front of an instrument and write great songs, ideas come to them sporadically. For you, a good practice is to write ideas down as they come; this way when you do have time to write, you will have a list of ideas in front of you. Keep in mind you don’t need to say everything in one post. If you feel the need to write a long post, you should consider witting multiple posts instead. Done properly, a topic can be spread over several posts and create repeat visitors.

Keep it short and to the point

Like a good song, a good blog post should be easy to digest in a single serving and readable in a few minutes. Be detailed, clear and precise in your post. Show passion in your writing for your subject, if not it will be difficult for you to keep up the regular blogging.

Next time we will discuss key elements in the content of your blog.

Curt Sautter is a founding partner of Firm Media and oversees all customer service and operations.