Search Engine Optimization With a Strategy & Results
The majority of people looking for a professional legal, medical, or dental practice will begin their search online. If they can’t find you there, you will not have an opportunity to get their business.
With effective SEO for your professional practice, your website content can be found in online search results at the moment potential clients need your services. Ranking well for relevant searches gives your practice greater authority and encourages potential clients to learn more about your work.
SEO by Firm Media focuses on the objectives your practice wants to achieve rather than arbitrary rankings or high-risk tactics that can penalize your business. We:
- Create keyword strategies that can be targeted to your industry and location.
- Conduct competitive analysis to identify tactics that can give your practice an edge.
- Pursue both on-site strategies, such as content creation, and off-site SEO strategies, like collaboration with social media, local directory listings, etc.
Our process provides long-term value to your practice. We use industry-leading tools for site monitoring and rank tracking. This helps us tailor your strategy so that it becomes more and more relevant to your audience. As a client, you’ll track the results of our work through quarterly reports, and you’ll meet regularly with our team to discuss achievements and opportunities.
Data Driven Decision Making
Once the initial search engine optimization is implemented on your website, our team analyzes the performance of your site to decide what works, what doesn’t, and what action items are next on our list for your campaign. We take a deep-dive analysis into:
- Website traffic
- Percent of new vs. returning visitors
- Conversion rate (are you getting leads from your SEO efforts?)
- Bounce Rate (who stays on your site and who leaves?)
- Which keywords searchers are using to find your site
- Top performing pages
- And more!
The data we review gives a clear picture of how people are finding your site, and how they interact and engage with the website once they are there.
We want to do more than optimize your website for search engines; we optimize for conversion above all! This means SEO is not just a stand-alone product, it is involved in every aspect of what we do for your professional practice. You can read more about this concept on our blog.
What about the RESULTS?
Once a potential patient or client visits your site, we want them to interact and turn into a lead who contacts you by phone or contact form (email). These leads are an excellent opportunity to book consultations and ultimately gain a new client for your professional practice. Want to read more about our clients and their excellent results? Check out our Case Studies.