By Scott E. Winslow, Internet Marketing Consultant
Unless you left your lap top and iPhone under the rock you’ve been living under, by now, you are familiar with the word ‘Blog’. Blogs are showing up everywhere and being read by everyone. A critical mass of information is pushed through the Blogosphere aboard the internet shuttles of Google, Yahoo!, and Bing. This information is packaged in the form of answers and being delivered to willing recipients on the first page of their search results.
So who is blogging the answers to the questions your customers are asking? If you have not yet maneuvered your company’s ship towards the vast new media frontier, you are not alone. The lack of execution demonstrated by most companies confirm their fear of the unknown, hyper-evolving nature of the internet. The following statistics show a huge divide between companies that have a blog and those that see the importance of one. They also build a very compelling case to begin blogging.
- 22 of the 100 most popular websites in the world are blogs
- Of the 147 million Americans using the Internet, over 57 million of them read blogs
- As of October 1st of this year, 78 (15.6%) of Fortune 500 companies have a blog
- 89% of companies surveyed say they think blogs will be more important in the next five years
- You are reading a blog right now
Fear not, if you are ready to set you quadrant and begin your hyperdrive into the blogosphere, Firm-Media will be your co-pilot. Like a big furry Chewbacca, we will protect you from the dark side of the web and the abyss of lacked execution. Let us show you how a blog can be a valuable asset and an integral part of a well executed Internet Marketing Campaign.
May the blog be with you.
Scott Winslow Internet Marketing Consultant for Firm Media
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