Digital Advertising: Marketing Orange County Business on the Web and Beyond
The way people find information about local businesses is changing. You won’t find as many people reaching for the Orange County phonebook when they want to find the best chiropractor or the best sushi or even the phone number for the pizza place down the street. More likely, they’ll reach for a computer mouse or a smartphone. But the question is: when customers go searching for businesses like yours in Orange County, who will show up first in those search engine results? You or your competitors?
At Firm Media, our goal to is to ensure that you get more clickthroughs from search engine listings, but we also make sure that web users are greeted by a visually appealing, conversion-friendly website. We do so in a couple of ways:
Search Engine Optimization (SEO)
Just like there are building codes for homes and offices, there are best practices for the construction of websites. Following these best practices will ensure that your site gets indexed correctly and ranks higher for the right terms on search engine results pages. So, when users start looking for businesses in Orange County, Google, Ask, Bing and Yahoo! will be able to tell them where to find you. This is SEO in a nutshell.
Conversion-Friendly Web Design
SEO is important, but it is possible to over-pander to the search engines. Doing so yields an ugly website and a poor user experience. At Firm Media, we strike a balance between technical soundness and user-friendliness. We design our sites to be scalable, functional and beautiful, so customers can quickly find what they are looking for and take the next step towards conversion.
The modern web presence is less like an island in a sea of digital content and more like an archipelago. You don’t just have a website and an email address – now, having a Facebook, Twitter, LinkedIn and a business profile on various association websites is par for the course. We help brand each one of these proprietary web assets and cohesively interlink them together so users always know how to get in touch and find more information.
At Firm Media, we help Orange County businesses meet the challenge of an ever-evolving world of Internet advertising marketing. Give us a call to find out how we can keep customers coming to your doors.
Learn more about Internet advertising marketing and schedule your consultation by calling (909) 979-2010.