In a way, Digital marketing is to your business as diet and exercise are to your body. You know it’s good for you and that you should be doing it, but it’s often hard to know where to begin. Not only that, the effectiveness of digital marketing is extremely sensitive to consistency. There are a lot of bases to cover, and if you don’t have all of them covered all of the time, your efforts may ultimately be wasted. Again, it’s like trying to get your body in shape. Sure, you’re exercising everyday but are you doing the right types of exercises for the right amount of time? And are you eating enough of the right foods while avoiding the problematic food choices? More importantly, what are your goals and how do you know how much progress you’ve made?
These are the questions that lead people who are serious about getting into shape to enroll in a weight loss program or adhere to a very specific diet or hire a personal trainer. And that’s kind of what we do for your business on the web.
We call it Full Service Digital Marketing and we structure it and execute it just like a traditional marketing campaign. We don’t enact a series of stunts, tricks and hacks with the hope of getting you a few temporary spikes in traffic. We build an entire strategy to promote your business on the Internet, where each interlocking piece is carefully researched and tailored to create high level conversions from your web audience. Everything we do fits seamlessly into our proven system – and we do everything. That includes:
Web Design – We create visually and emotionally compelling websites aligned with your brand, logo and message. And if you don’t have those, we’ll help you create them as well.
Search Engine Optimization – We help customers find you by speaking the search engine’s language. We ensure that Google, Bing, Yahoo! and the other search engines have no problem finding your site, indexing it and directing relevant traffic to your homepage.
Directory Management – We get you listed in the directories that matter most to your business and actively manage your listings to ensure that you get the most bang for your buck.
Social Media Marketing – We facilitate an open dialogue with your audience so you can grow your very own niche market and sustain enduring interest in your company.
Video Production and Marketing – We put a face to your business with professionally produced and edited “Internet commercials.”
The success of our Full Service Digital Marketing strategy hinges on both innovation and a proven, methodical approach to promoting businesses on the web. We take the time to get to know your business as intimately as you want your customers to know you. We conduct extensive interviews by phone or in person in order to identify your precise needs and goals. We research your profession and analyze your competition and build strategies for each unique opportunity that will give you an edge.
But best of all, we hold ourselves accountable. We generate salient, usable data that clearly measures the success of each facet of our strategy. We then use this information to help us reallocate your budget and our efforts towards the areas which are providing the most return on investment.
Read on to learn more about the individual pieces that fit into our customized Full Service Digital Marketing strategy. Or give us a call and we’ll talk about our plan for getting your web presence into shape.