Hello, We’re Firm Media!

In today’s world, competition amongst healthcare practitioners is becoming incredibly steep while traditional marketing practices have been in steady decline. At Firm Media, we recognize that healthcare professionals must use their marketing dollars wisely to ensure a return on investment—and since our founding, this has been our mission. It is our goal to be your marketing partner of choice—ultimately moving the needle through intentional action, bringing more patients through your doors, and allowing you the time and focus to deploy your own expertise.

We Provide Fast & Personalized Support

We believe in the power of relationships. As such, we place special focus on the talent and expertise of our Account Executive team. Your Account Executive professional is responsible for walking you through the onboarding process, facilitating the launch of your website, and serving as the point person during the entirety of your digital marketing campaign. Here at Firm Media, you will have the opportunity to get to know your Account Executive who is assigned to your practice.

Satisfaction Score
Out of 100 Surveyed Tickets
Average Resolution Time
Of Tickets Only Took Only Reply To Solve

High Quality Media Production

Case Study: SF Oral Surgery

“We thought we were doing a pretty good job with our website and social media and were nervous about handing over our digital identity. But, Firm Media has completely exceeded our expectations in terms of what we thought was possible. We are very thankful for their efforts and taking this huge task off our plate. They are always on top of things, easy to communicate with and proactive.”

Increase In Organic Search Traffic
Increase In Traffic From Search Engines
Increase In New Patient Leads

Service Details

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  • Custom homepage design (2 homepage options to choose from with 2 rounds of revisions)
  • Site developed in a mobile-responsive, accessibility friendly, and SEO ready WordPress CMS
  • Up to 10,000 words of content development for homepage and services
  • Website is property of the practice

  • 24 month campaign to increase organic search visibility and traffic for:
    • Keywords (your choice of keywords, just examples)
      • Oral Surgery
      • Dental Implants
      • Gum Disease
      • Wisdom Teeth Removal
      • Bone Grafting
      • Tooth Extraction
    • Geo-Target
      • Winchester, VA
  • Development of meta-data, title tags, cross-linking strategy, and more
  • Citation development and clean up for your location
  • Up to 20,000 words of content development for blog articles over 24 months

  • 24 month campaign to increase social media traffic from Facebook and Instagram
  • Content development and distribution up to 3 posts weekly
  • Creation of editorial calendar for client review of monthly post schedule and theme
  • Promotion of events and PR campaigns including ads and landing page development
  • Monthly budgets for boosting posts, and PR not included and billed directly to client

  • 24 month campaign to increase Online reviews for Google and Yelp
  • Integration of Firm Media’s survey tool for custom website design
  • 5-star reviews from 3rd party websites will populate on site in real-time
  • Review monitoring services with HIPAA compliant response

  • Hosting of custom website design on Firm Media’s dedicated medical servers
  • SSL certificate installed annually to maintain optimal security settings
  • Uptime management and security monitoring to thwart hacking attempts
  • Daily backups of database to limit losses of data
  • Up to 2 hours of monthly webmaster support to patch plugins and CMS updates
  • Accessibility overlay powered by accessiBe for ongoing ADA compliance support
  • Quarterly accessibility functionality evaluations for ongoing ADA compliance support

Website Build

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  • Custom Website Design
  • Content Development (10,000 Words)
    • We will be writing all new content for your website, as PBHS owns the content on your website currently.
  • Options:
    • Photography and Video
      • Photography – $5,000
      • Travel (All included hotel, transportation, equipment, etc) – $2,500
      • Welcome Video – $7,000
      • Doctor Bio and Patient Testimonials – $500 each

Marketing Packages

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  • Search Engine Optimization (SEO)
    • Includes 2 infographics, SEO strategy, Meta content, Cross linking, content evaluation, content update/adjustment, campaign monitoring, ongoing SEO evaluation and adjustment depending on competition and results.
  • Content Development (20,000 Words)
    • Blogs, New procedures, New equipment, New locations, etc.
  • Citation Development – Examples in email
  • Hosting & Webmaster
    • Includes hosting space, website monitoring, software/plugin updating, security monitor, daily backups, image/file compression, server maintenance
  • Accessibility Plugin
  • Marketing Exclusivity
  • Analytics Reviews
  • Options:
    • Reputation Management – $250 Per Month
    • Social Media Marketing – $500 Per Month

Case Study: Coastal Virginia Oral & Maxillofacial Surgery

“Firm Media has been great to work with in designing and launching our new website. We appreciated the thought and time that they put into their work. Their attention to detail far exceeded what our previous marketing company did for us. Our account executive is quick to respond to my phone calls or emails whenever we have questions. We have been very happy with our partnership and look forward to growing our online presence.”

Increase In Organic Search Traffic
Increase In Social Media Traffic
Increase In Direct Traffic

How We Use Analytics To Measure Success For Your Practice

Should you choose to enter a marketing agreement with Firm Media, you will have the opportunity to sit down with the team and evaluate the success of your campaign on a quarterly basis. The site our team develops will be completely integrated with Google Analytics, so our team of Google Certified Partners will be able to track and analyze behavioral data and on-site conversions.

Our goal is to help you gain a complete understanding of how your marketing dollar is being utilized. Some of the key performance indicators we track include traffic, form submission, phone calls, time on site, pages per-session, and more. Campaign data can be accessed 24/7 utilizing Firm Media’s data studio.

Market Exclusivity

Firm Media will not execute ongoing marketing services for another Oral Surgeon within a 20-mile radius of the practice location in Winchester, VA