OMS Nashville Renewal 2023

Hello, We’re Firm Media!

In today’s world, competition amongst healthcare practitioners is becoming incredibly steep while traditional marketing practices have been in steady decline. At Firm Media, we recognize that healthcare professionals must use their marketing dollars wisely to ensure a return on investment—and since our founding, this has been our mission. It is our goal to be your marketing partner of choice—ultimately moving the needle through intentional action, bringing more patients through your doors, and allowing you the time and focus to deploy your own expertise.

We Provide Fast & Personalized Support

We believe in the power of relationships. As such, we place special focus on the talent and expertise of our Account Executive team. Your Account Executive professional is responsible for walking you through the onboarding process, facilitating the launch of your website, and serving as the point person during the entirety of your digital marketing campaign. Here at Firm Media, you will have the opportunity to get to know your Account Executive who is assigned to your practice.

Satisfaction Score
Out of 100 Surveyed Tickets
Average Resolution Time
Of Tickets Only Took Only Reply To Solve

High Quality Media Production

Case Study: SF Oral Surgery

“We thought we were doing a pretty good job with our website and social media and were nervous about handing over our digital identity. But, Firm Media has completely exceeded our expectations in terms of what we thought was possible. We are very thankful for their efforts and taking this huge task off our plate. They are always on top of things, easy to communicate with and proactive.”

Increase In Organic Search Traffic
Increase In Traffic From Search Engines
Increase In New Patient Leads

Service Details

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  • 24 month campaign to increase organic search visibility and traffic for:
    • Keywords (your choice of keywords, just examples)
      • Oral Surgery
      • Dental Implants
      • Full Arch Restorations
      • Wisdom Teeth Removal
      • Bone Grafting
      • Tooth Extraction
    • Geo-Target
      • Nashville, TN
  • Development of meta-data, title tags, cross-linking strategy, and more
  • Citation development and clean up for your location
  • Up to 20,000 words of content development for blog articles

  • 24 month campaign to increase social media traffic from Facebook and Instagram
  • Content development and distribution up to 3 posts weekly
  • Creation of editorial calendar for client review of monthly post schedule and theme
  • Promotion of events and PR campaigns including ads and landing page development
  • Monthly budgets for boosting posts, and PR not included and billed directly to client

  • Hosting of custom website design on Firm Media’s dedicated medical servers
  • SSL certificate installed annually to maintain optimal security settings
  • Uptime management and security monitoring to thwart hacking attempts
  • Daily backups of database to limit losses of data
  • Up to 2 hours of monthly webmaster support to patch plugins and CMS updates
  • Accessibility overlay powered by accessiBe for ongoing ADA compliance support
  • Quarterly accessibility functionality evaluations for ongoing ADA compliance support

Marketing Packages

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  • Search Engine Optimization (SEO) – $1,000 per month
  • Content Development (20,000 Words) – $250 per month
  • Social Media Marketing – $750 per month
  • Hosting – $100 per month
  • Webmaster – $100 per month
  • Accessibility Plugin – $125 per month
  • Marketing Exclusivity – Included
  • Analytics Reviews – Included

Please note that budget estimates are gathered through Google’s available tools and are subject to change due to increased competition, increased cost-per-click, & other unforeseeable factors.

These budgets take into account the estimated cost-per-click for relevant keywords as well as the search volume for those keywords.


Dental Implants & All-on-4
Average CPC: $10-15
Estimated clicks per month: 397
Recommended Budget: $148/day – $4500/month

Wisdom Teeth
Average CPC: $15-20
Estimated clicks per month: 128
Recommended Budget: $82/day – $2500/month

Tooth Extraction
Average CPC: $5-10
Estimated clicks per month: 416
Recommended Budget: $98/day – $3000/month

Oral Surgery
Average CPC: $5-10
Estimated clicks per month: 233
Recommended Budget: $82/day – $2500/month

Firm Media uses a third party who has a great network of independent websites where they have the freedom to write blogs about topics relevant to our services, and linking back to our services using the exact anchor text that we want so that it matches a keyword. We usually do a run with 6-8 links from reputable websites with domain authority of 30-60. We spread them out so Google sees nothing funny, and it looks like natural, organic activity. We have access to see exactly what website and what page is linking to OMS Nashville. Google looks at backlinks as authority and trust builders. It’s basically one site vouching for the value of another site in a very specific area. For example, if a reputable health lifestyle website puts out a link with the text “dental implants in Nashville” that links to OMS Nashville’s website, theoretically that will help us rank better.

Case Study: Coastal Virginia Oral & Maxillofacial Surgery

“Firm Media has been great to work with in designing and launching our new website. We appreciated the thought and time that they put into their work. Their attention to detail far exceeded what our previous marketing company did for us. Our account executive is quick to respond to my phone calls or emails whenever we have questions. We have been very happy with our partnership and look forward to growing our online presence.”

Increase In Organic Search Traffic
Increase In Social Media Traffic
Increase In Direct Traffic

How We Use Analytics To Measure Success For Your Practice

Should you choose to enter a marketing agreement with Firm Media, you will have the opportunity to sit down with the team and evaluate the success of your campaign on a quarterly basis. The site our team develops will be completely integrated with Google Analytics, so our team of Google Certified Partners will be able to track and analyze behavioral data and on-site conversions.

Our goal is to help you gain a complete understanding of how your marketing dollar is being utilized. Some of the key performance indicators we track include traffic, form submission, phone calls, time on site, pages per-session, and more. Campaign data can be accessed 24/7 utilizing Firm Media’s data studio.