Firm Media Wins Big at The American Advertising Awards

The American Advertising Federation hosts an annual gala where the who’s who of the marketing and advertising world can mingle as well as talk about the world of advertising in one place over a fancy dinner and casual ambiance. It’s always a pleasure to see new and upcoming creatives show work. Since winning agency of the year in 2015, we have attended the AAF Awards......

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5 Tips On How To Take Great Before & After Photos

Having consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to contact you, but with poor before and after photos, odds......

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The Top 3 Questions Every Website Should Answer

Finding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a lot of people tend to think that they can just......

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Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?

Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients? It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post....

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Does Responsive Web Design Matter?

Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive....

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VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media

Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more.  Don’t forget to check out some of our most recent blog posts to make the most of your professional practice digital marketing campaign: Where’s the......

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Cross-Device Customer Connections with Responsive Web Design

“I tried to go to that site you told me about on my smart TV and it was a mess!” “Yeah, I checked it out on my iPhone 6 while I was waiting for my mocha. It wouldn’t even load.” People are looking at your website on a myriad of devices these days, and statements like these are sure to become more common. We are......

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Essential Web Design Elements

As we receive more and more requests to either build or rebuild websites for clients, there are 3 major elements that, when applied correctly, drastically improve user-experience and encourage further engagement with content. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company*. 1. Less is more – Everyone is constantly on the move, which means......

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Three Misconceptions about WordPress and Web Design

WordPress has changed the world of web design. For designers, it provides a scalable framework for developing and deploying websites. For clients, it allows them to edit and update their own websites without picking apart the HTML or compromising the underlying code. There are dozens of good reasons why WordPress has become one of the most popular content management system (CMS) on the planet. But......

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5 Reasons Why SEO Pros Use WordPress

WordPress is perhaps the most universally-loved content management system (CMS) on the web. According to a recentCMSanalysisof the top 1 million sites on Alexa, WordPress commands a 54.8% market share, followed distantly by Joomla (10.5%) and Drupal (6.0%). Beyond its legendary user-friendliness, there’s another key reason why professional web developers consistently turn to WordPress: SEO. WordPress is exceptionally versatile when it comes to integrating search......

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