Google defines website conversion as website visitors interacting with your website, seeing your ads or product listings, and becoming a customer. Conversion is the primary goal of any business’s website, but maximizing conversion of visitors to patients requires thoughtful planning. Here are four simple but critical components to include in your website to maximize your conversion rate....
READ MOREToday, medical practitioners need to have a beautiful, informational, and easy-to-navigate website that also converts leads. Ultimately, the most successful medical practices have websites that inform prospective patients, build trust, and inspire action. Here are five features that your medical website needs right now to convert the most leads—resulting in new patients and a boost in revenue for your medical practice....
READ MOREThe field of medicine is constantly evolving—new technologies and treatments emerge just as patients’ needs change. The same is true about the field of digital marketing, and specifically medical website design. Here are five key signs that could indicate your website needs a redesign....
READ MORE
Web accessibility is essentially a set of rules, behaviors, code standards, and design guidelines that were created by the W3C and are called the WCAG 2.1. The WCAG 2.1 is a massive 1,000-page guidebook that encapsulates a range of disabilities that go from hindering internet use to making internet use impossible without accommodations....
READ MOREWhen you want to make a change to your practice's website, is the process fast and simple? Are patients secure when they use your current site, and can they easily view the site on a range of devices? Can you add sophisticated features and custom designs without waiting a long time for a development team to finish its work?...
READ MORE
Here at Firm Media, our expertise lies in capturing the attention of potential clients and turning their website visitors into new patients. With over a decade of experience designing custom websites for the medical industry and dozens of awards under our belt, we are launching a new opportunity to provide a more affordable website design to medical practices....
READ MORE
The American Advertising Federation hosts an annual gala where the who’s who of the marketing and advertising world can mingle as well as talk about the world of advertising in one place over a fancy dinner and casual ambiance. It’s always a pleasure to see new and upcoming creatives show work. Since winning agency of the year in 2015, we have attended the AAF Awards......
READ MORE
Having consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to contact you, but with poor before and after photos, odds......
READ MOREFinding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a lot of people tend to think that they can just......
READ MORE
Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients? It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post....
READ MORE