5 Reviews That Can Be Removed From Yelp

As a practice owner you may have had to deal with a negative review or two. Let’s face it, mistakes happen. But what about when these reviews are hurtful or inaccurate? Have you ever wondered what types of reviews can be removed? Yelp’s Content Guidelines and Terms of Service indicate many cases in which practice owners can flag customer reviews for removal.  Reviews That Are Irrelevant to Users Yelp......

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Does Social Media Marketing Really Benefit My Practice?

Why is Social Media Important? Social media isn’t just about being Miss Congeniality. It’s not a popularity contest. It’s about establishing authenticity and trust. The true value of what we do for social media is to give your potential and existing clients a sense of what happens behind the scenes of your practice. It puts a face to the people they are entrusting their life and......

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VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media

Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more.  Don’t forget to check out some of our most recent blog posts to make the most of your professional practice digital marketing campaign: Where’s the......

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3 Reasons You Need Social Media for your Professional Practice

Photo Credit: Mashable.com Americans spend more time on social media than any other Internet activity (including email!). Still, not every professional practice truly understands why it’s important to authentically connect with the public. At Firm Media, our social media team works closely with a variety of professional practices throughout the country, and this is what we know for sure: social media is a necessary component......

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Social Media is Serious Business!

As the world is becoming more and more social, it’s time for you to start paying attention to the power of social media sites, such as Facebook, Twitter, and Yelp. No longer can businesses afford to not pay attention to these sites. Because whether you realize it or not, you are missing out on potential patients or clients, new networking opportunities, and media interest. According......

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Facebook’s Promoted Posts: A Costly Status Update Or An Opportunity?

Facebook is now offering brand page users the opportunity to market to their subscribers and followers simply and directly through normal sharing and posting. Using Promoted Posts is identical to sharing a regular post on the brand page’s wall, but with the somewhat controversial twist of paid advertising. Not surprisingly, some users have been skeptical about paying for something that they are already able to......

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How Using Pinterest Can Grow Your Retail Business

By now, you may have heard about Pinterest. The site lets you easily browse, share, and comment on photos, videos, and other digital content. It’s a social media network that offers visual appeal and a “down-the-rabbit-hole” approach to finding new products and ideas. Plus, there’s a huge audience; the site had 10.4 million users in February alone, most of whom are active consumers. Using Pinterest,......

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Why Bad Yelp Reviews Provide Great Opportunities for Your Business

There’s a good chance that you’ve used Yelp at some point. The website, which helps people find and review local companies, saw an average of approximately 71 million monthly unique visitors in the first quarter of the year. Yelp can generate awareness about and sales for companies, but to some businesses, it represents a threat as well. When a company provides thousands of customer experiences,......

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Facebook Changes and the Social Media Impact: Part 2 of 2

Facebook is undergoing a series of updates that may affect how you interact with social media. In Part 1 of our series, Firm Media addressed the new Facebook features that are poised to take on Google+, the search giant’s social network. However, competition with Google+ is not all that is motivating Facebook’s recent moves. As you will read, some of these updates attempt to resolve......

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Facebook Changes and the Social Media Impact: Part 1 of 2

If you have signed into Facebook recently, you may already be aware of new changes to your personal profile. Social media and marketing professionals will want to take note of these updates. Just as “liking” content and location-based sharing have affected business strategies since their implementation, expect that these features will also have a long-ranging impact. Over two super-sized posts, Firm Media explains these updates......

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