Google Panda 4.2 Rolling Out

Each site is different and will require different adjustments. Before this update, we had already begun refreshing some of the older content on long-time client websites to help with conversion and quality. These changes will continue, and perhaps become more aggressive. You may hear from our service team if we need to make changes that require your approval. ...

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Changes in Search: Everyone Does SEO!

Group of People and SEO Concept We wanted to share our thoughts on SEO, how it has changed, and how the Firm Media team works together to create and maintain websites that perform well in search engines and drive more business to our clients....

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Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?

Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients? It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post....

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Does Responsive Web Design Matter?

Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive....

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VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media

Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more.  Don’t forget to check out some of our most recent blog posts to make the most of your professional practice digital marketing campaign: Where’s the......

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Where’s the Results? There’s More to SEO than Rankings

Often when I talk to clients about search engine optimization for their professional practice, it becomes a conversation about rankings and why another practice is higher up in the search engine results than they are, etc. While we want to address success and competitive strategies, we cannot focus on rankings over true results. What’s the difference? I thought the rankings WERE the results! A common......

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THE PARTNERSHIP OF PPC & SEO

We all know that Google is constantly updating its algorithm to provide the most relevant search results for a user. We also know that these updates can happen without much notice. One day you’re on page 1 of the search results, the next you’re nowhere to be found. This is the struggle that SEO experts face on a daily basis. What works one day, may......

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Search Engine Manipulation is DEAD.

When I was a child, I learned some basic concepts in the field of Mind Control (my parental units were willing lab rats…). I would yield my mind power over my mom like Obi-Wan Kenobi over an unassuming storm trooper. I was like a master puppeteer at a marionette convention. Turns out, I was just like any other developing toddler who had newly discovered the......

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Is SEO Dead?

When Bob Dylan penned the infamous lyric, “The times they are a changing’” he had no idea how the evolution and speed of the internet would fulfill his prophecy. In the world of Internet search, the times have indeed changed – at lightning speed– and show little sign of slowing down. So for marketing experts who have pitched their flag firmly in the SEO soil,......

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5 Reasons Why SEO Pros Use WordPress

WordPress is perhaps the most universally-loved content management system (CMS) on the web. According to a recentCMSanalysisof the top 1 million sites on Alexa, WordPress commands a 54.8% market share, followed distantly by Joomla (10.5%) and Drupal (6.0%). Beyond its legendary user-friendliness, there’s another key reason why professional web developers consistently turn to WordPress: SEO. WordPress is exceptionally versatile when it comes to integrating search......

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