Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?
Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients?
It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post.Read More » Posted in Digital Marketing,Search Engine Optimization,Web Design
Does Responsive Web Design Matter?
Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive.Read More » Posted in Digital Marketing,Search Engine Optimization,Web Design
Online vs. Offline Competition
SEO for your Professional Practice
Often times when we partner with a professional practice for digital marketing, we are asked to perform a competitive analysis. This means checking out what your competitors are doing and seeing what seems to be successful, and what we want to avoid emulating.
This type of analysis can be a useful tool for any practice, but it is often done prematurely, or in comparison of the wrong competition. In other words, the info can be interesting, but the data may not be effective at all.Read More » Posted in Search Engine Optimization
VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media
Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more. Don’t forget to check out some of our most recent blog posts to make the …Read More » Posted in Digital Marketing,Search Engine Optimization,Social Media Marketing,Web Design
Where’s the Results? There’s More to SEO than Rankings
Often when I talk to clients about search engine optimization for their professional practice, it becomes a conversation about rankings and why another practice is higher up in the search engine results than they are, etc. While we want to address success and competitive strategies, we cannot focus on rankings over true results. What’s the …Read More » Posted in Search Engine Optimization
Google Panda 4.2 Rolling Out
Each site is different and will require different adjustments. Before this update, we had already begun refreshing some of the older content on long-time client websites to help with conversion and quality. These changes will continue, and perhaps become more aggressive. You may hear from our service team if we need to make changes that require your approval.Read More » Posted in Blog,Search Engine Optimization
Changes in Search
Everyone Does SEO!
Group of People and SEO Concept
We wanted to share our thoughts on SEO, how it has changed, and how the Firm Media team works together to create and maintain websites that perform well in search engines and drive more business to our clients.Read More » Posted in Search Engine Optimization
Dodging and Weaving with Google
If you’ve recently checked the search results for your website, you might be wondering why your smiling photo isn’t showing up next to the link. Don’t worry. This is all in line with Google’s latest changes. When you are trying to get noticed on the internet, you’re in the ring with Google. As a matter …Read More » Posted in Search Engine Optimization
THE PARTNERSHIP OF PPC & SEO
We all know that Google is constantly updating its algorithm to provide the most relevant search results for a user. We also know that these updates can happen without much notice. One day you’re on page 1 of the search results, the next you’re nowhere to be found. This is the struggle that SEO experts …Read More » Posted in Search Engine Optimization
Search Engine Manipulation is DEAD.
When I was a child, I learned some basic concepts in the field of Mind Control (my parental units were willing lab rats…). I would yield my mind power over my mom like Obi-Wan Kenobi over an unassuming storm trooper. I was like a master puppeteer at a marionette convention. Turns out, I was just …Read More » Posted in Search Engine Optimization