New Digital Marketing Trends Medical Practices Need to Know for 2019

Firm Media is seeing dependence of online resources exponentially growing with healthcare consumers. This means that competition in the healthcare market will only continue to intensify. It is crucial for healthcare businesses to adapt to the new trends of the digital marketing industry in order to succeed and thrive in this growing market. Hanapin Marketing, a leading digital marketing company in the industry, has recently......

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3 Reasons You’re Afraid of Pay-Per-Click Advertising for Your Practice (And Why You Shouldn’t Be Afraid)

Pay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) set up a campaign without optimizing it, then it will be......

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STOP Sending Searchers to your Homepage with Pay-Per-Click!

If you asked 100% of professional practice owners if they enjoy wasting money, 100% would say no. But the numbers say otherwise when it comes to pay-per-click advertising. This leads us to believe that professional practices are simply unaware of the tragedy that is their PPC strategy and, to be perfectly frank, we’re sick and tired of it! There is a simple way to potentially......

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