Esprit Cosmetic Surgeons has been partnered with Firm Media since 2016. Throughout our relationship, we have always run aggressive Google Ads campaigns, but when COVID-19 struck the world last year, we saw that we had a unique opportunity to push their campaigns even further....

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There is a simple reality when seeking to attract patients in the lower funnel of their consumer journey, and that is that extensive research is needed to achieve results. If your goal is to generate more qualified leads online, then implementing a Google ads strategy that does not waste money is key....

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While your practice has more options than ever for marketing to new patients, competition for their attention has grown. According to a JAMA study, clinician practices increased their collective advertising spend from $11 million in 1997 to $61 million in 2016. Advertising for cosmetic surgery within hospitals and clinics grew from $6 million to $93 million....

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Firm Media is seeing dependence of online resources exponentially growing with healthcare consumers. This means that competition in the healthcare market will only continue to intensify. It is crucial for healthcare businesses to adapt to the new trends of the digital marketing industry in order to succeed and thrive in this growing market. Hanapin Marketing, a leading digital marketing company in the industry, has recently......

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Pay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) set up a campaign without optimizing it, then it will be......

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If you asked 100% of professional practice owners if they enjoy wasting money, 100% would say no. But the numbers say otherwise when it comes to pay-per-click advertising. This leads us to believe that professional practices are simply unaware of the tragedy that is their PPC strategy and, to be perfectly frank, we’re sick and tired of it! There is a simple way to potentially......

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