The Top 3 Questions Every Website Should Answer

Finding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a …

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The Top 5 Things to Look For in a Digital Marketing Partner

The search for the right digital marketing partner can be a difficult and often frustrating process. Firm Media CEO Chris Suchanek sits down in the first episode of our “Insights with Firm Media” series to discuss the top 5 things that every practice should be looking for in a digital marketing partner. They Have a …

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How We Promote Online Videos

At Firm Media, we develop online videos for our clients for a variety of reasons. Sometimes, we’re helping them get exposure for their products or services. Other times, we’re sharing the features and resources available on their websites. Either way, our aim is to create an engaging experience that incites viewers to action. Once a …

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Three Steps to Creating Your Website Video

Today, we cover how to get from, “Let’s make a website video,” to seeing it live and in all its glory online. At Firm Media, we create videos that convey the purpose and features of our clients’ websites. Our aim is to tell their stories in an engaging way that will lead visitors to make …

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Internet Video Marketing for the Next Generation of Consumers

Say what you will about the impact that today’s multimedia-centric culture has on the brains of the wired generation, but we think it’s making them smarter. In fact, we think that the Internet, smartphones and Web 2.0 have made all of us savvier consumers. As with all new challenges, this heightened level of astuteness raises …

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Video for Internet Marketing

At Firm Media, we’ve been producing videos for our clients for years. These promotional videos have performed fantastically in the search engines, thanks in part to Google’s Universal Search feature. But there’s another, more important facet to our video marketing efforts that has helped differentiate our video content from the literally hundreds of millions of …

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Copywriting for a Bilingual Internet

In Canada and other bilingual countries, businesses are compelled (sometimes by law) to display signage with two sets of text: one in English and another in French. On the Internet, websites are faced with a similar challenge. But instead of catering to Anglo- and Francophones, businesses have to craft messages that speak to both humans …

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Internet Video and Universal Search (problem or opportunity?)

Internet video has become the cutting edge of any internet marketing program. I remember the day I was sitting in a Monday morning meeting and the topic of “Universal Search” was presented. One of the marketing consultants entered a popular keyword phrase and to my surprise, up popped a thumbnail of a video in the …

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Internet Advertising and the Internet Marketing Consultant’s Prospective

By Christopher A. Suchanek, Internet Marketing Consultant Over the last several years I have been fortunate enough to work with hundreds of clients whose main goal is to see more traffic to their propriety website. From this exposure – tracked through statistics and activity reports – I have found three things to be true: 1. …

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