How To Filter Out Spam from Your Google Analytics Account
Have you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk …Read More » Posted in Blog,Digital Marketing
Did You Buy Your Website Like Someone Buying Breast Augmentation on Groupon?
Groupon is a fantastic website for deals on certain experiences or products. Food Storage Container Set: $9.99? YES! Portable Key-Chain Phone Charger: $7.99? Absolutely! Breast Augmentation: $2,999? Wait, what? How can this be a safe and smart choice for potential patients?
It’s not. How can a patient choose a plastic surgeon and procedure based on a “deal” instead of coming in for a consultation to learn about their doctor and their options for the best results? Deep down, you know it’s not a wise choice, and wonder if you may need a revision surgery in the future. Keep that in mind as you read this post.Read More » Posted in Digital Marketing,Search Engine Optimization,Web Design
Does Responsive Web Design Matter?
Before we answer your question, did you know that smartphone users check their devices 150 times a day? With a growing percentage of your target audience accessing websites through their mobile devices, it is becoming a trend to create websites that are responsive.Read More » Posted in Digital Marketing,Search Engine Optimization,Web Design
5 Tips On How To Take Great Before & After Photos
Having consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to …Read More » Posted in Digital Marketing,Web Design
FIRM MEDIA IS MOVING!
Over the last several weeks a team of contractors have been working day and night putting together Firm Media’s new headquarters in Ontario, CA. As sad as we are to leave our old office behind, we understand how important it is for us to create more space for our growing team of marketing specialists. We know this move will not only benefit us, but our clients as well. We look forward to expanding our resources to better serve you.Read More » Posted in Digital Marketing,Events
3 Right & Wrong Ways To Answer A Phone Call From A Digital Lead
So you’ve started marketing your professional practice online and things are going pretty well. All of the statistics are showing that you’re getting people to your website and you’re getting people to call you. But when you look at the revenue you earned from digital marketing for a specific time period, you notice that no …Read More » Posted in Blog,Digital Marketing
3 Reasons You’re Afraid of Pay-Per-Click Advertising for Your Practice (And Why You Shouldn’t Be Afraid)
Pay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) …Read More » Posted in Blog,Digital Marketing,Pay-Per-Click
The Top 3 Questions Every Website Should Answer
Finding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a …Read More » Posted in Blog,Digital Marketing,Video Marketing,Web Design
VIDEO: Happy Holidays & Professional Practice Digital Marketing Tips from Firm Media
Firm Media’s professional practice digital marketing team wants to wish you a happy holiday season and offer some tips for your online success in the new year! Learn about responsive design, effective content marketing and social media marketing, and more. Don’t forget to check out some of our most recent blog posts to make the …Read More » Posted in Digital Marketing,Search Engine Optimization,Social Media Marketing,Web Design
5 Reviews That Can Be Removed From Yelp
As a practice owner you may have had to deal with a negative review or two. Let’s face it, mistakes happen. But what about when these reviews are hurtful or inaccurate? Have you ever wondered what types of reviews can be removed? Yelp’s Content Guidelines and Terms of Service indicate many cases in which practice owners can flag customer …Read More » Posted in Digital Marketing,Social Media Marketing