Within the competitive healthcare marketing landscape, medical practices make significant investments in creating brand-related content for use on their websites and other platforms, including social media, email, and blogs. ...
READ MOREWhen your medical practice partners with a marketing agency, you are investing in the future success of your practice and placing considerable trust in the team you hire. As a practice owner, you likely consider your business an extension of yourself, and a great marketing team will take your branding and communicate it seamlessly across all marketing channels....
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2020 shook the digital marketing space, making it difficult to predict trends for 2021. However, If this past year taught us anything, it’s that making purchasing decisions online is more important than ever before. We all relied on digital information, resulting in a new set of consumer trends and shifts that will be more prevalent into this new year....
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Do the images on your practice’s website suggest only one standard of beauty? Do your treatment descriptions only speak to the needs of one type of patient? Have you unintentionally alienated audiences that you could be engaging?...
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When working with a digital marketing partner, it’s important to choose the right one in order to reap the most benefits. A substantial amount of time and resources can be lost if your practice discovers the digital marketing partner you selected isn’t a good fit. Doing your due diligence upfront can help save you valuable time, money and headaches in the future. Plus, you’ll be......
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Have you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk to, but for the purpose of this article, spam will......
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Having consistent and high quality before and after photos are absolutely essential for any medical practice. With digital users reading less and less these days, the old saying of, “a picture is worth a 1,000 words” could not be more true. Having great before and after photos that are consistent can push a user to contact you, but with poor before and after photos, odds......
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So you’ve started marketing your professional practice online and things are going pretty well. All of the statistics are showing that you’re getting people to your website and you’re getting people to call you. But when you look at the revenue you earned from digital marketing for a specific time period, you notice that no new patients came in from the Internet. If all of......
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Pay-Per-Click (PPC) is a great tool for acquiring new patients, but can be extremely costly and time-intensive if you’re not utilizing it properly. All to often, we see that practice owners are afraid to invest in PPC because their previous campaigns did not produce results and were extremely costly. If you (or your current marketing partner) set up a campaign without optimizing it, then it will be......
READ MOREFinding the right digital marketing strategy for designing a new website can be a difficult and often frustrating process. Firm Media’s Joshua Lott sits down in the second episode of our “Insights with Firm Media” series to discuss the top 3 questions that every website should answer. Who Are You? When answering the question “Who Are You?” a lot of people tend to think that they can just......
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