Firm Media Wins Big at The American Advertising Awards

The American Advertising Federation hosts an annual gala where the who’s who of the marketing and advertising world can mingle as well as talk about the world of advertising in one place over a fancy dinner and casual ambiance. It’s always a pleasure to see new and upcoming creatives show work. Since winning agency of the year in 2015, we have attended the AAF Awards......

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New Digital Marketing Trends Medical Practices Need to Know for 2019

Firm Media is seeing dependence of online resources exponentially growing with healthcare consumers. This means that competition in the healthcare market will only continue to intensify. It is crucial for healthcare businesses to adapt to the new trends of the digital marketing industry in order to succeed and thrive in this growing market. Hanapin Marketing, a leading digital marketing company in the industry, has recently......

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3 Key Takeaways From Search Love San Diego 2018

There is no question that search engine optimization is ever changing and evolving – rapidly! Because of this, it’s important for SEO experts to be on top of what’s hot and insights as to what is not longer useful.  Since the search engines are consistently updating their algorithms and guidelines, it’s important to not only read about the latest trends, but also attend conferences. Conferences......

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The 4 Steps To An Excellent Patient Experience

Exceptional customer service is something that all practices strive for and most will claim they have. While everyone attempts to reach this golden standard of courteous interaction with their patients, this is not something every practice has mastered. It can be a deciding factor for a patient giving their business or choosing to sever ties, and it’s usually immediately obvious to any consumer whether they......

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New Initiatives For 2018

In 2018, Firm Media will be launching new initiatives to help better enhance our client’s campaigns. That includes: Proprietary Analytics Platform High Quality Photography & Videography Comprehensive Website Audits Truly Custom Web Design Proprietary Analytics Platform Navigating Google Analytics can be quite cumbersome. Waiting for a quarterly review to hear how your campaign is performing can be annoying. That is why we’re happy to announce......

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Top 3 Questions To Ask When Looking For A New Digital Marketing Partner

When working with a digital marketing partner, it’s important to choose the right one in order to reap the most benefits. A substantial amount of time and resources can be lost if your practice discovers the digital marketing partner you selected isn’t a good fit. Doing your due diligence upfront can help save you valuable time, money and headaches in the future. Plus, you’ll be......

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Why Email Marketing Is One Of The Most Effective Tools For Surgeons

We all get emails: work emails, personal emails, spam emails, etc… Hundreds of emails are coming through our inboxes on a daily, weekly or monthly basis (if you get hundreds of emails on a monthly basis, we envy you). Email marketing has been around for so long that the majority of us are numb to it. In fact, you may find yourself deleting most of......

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Price Transparency in Your Practice – Good Idea or Bad Idea?

Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of the pros and cons of pricing. Pro – Free up......

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RealSelf Optimization Tip #2 – Question & Answer

If you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the website, Q&A gives the opportunity for patients seeking treatment to......

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RealSelf Optimization Tip #1 – Photos

In the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you upload? What procedures should be uploaded? And what about cover......

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