Why Email Marketing Is One Of The Most Effective Tools For Surgeons

We all get emails: work emails, personal emails, spam emails, etc… Hundreds of emails are coming through our inboxes on a daily, weekly or monthly basis (if you get hundreds of emails on a monthly basis, we envy you). Email marketing has been around for so long that the majority of us are numb to …

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Price Transparency in Your Practice – Good Idea or Bad Idea?

Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of …

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RealSelf Optimization Tip #3 – Reviews

If you did not get a chance to read our optimization tip #1 on photos, please click here. If you did not get a chance to read our optimization tip #2 on question and answer, please click here. In the final part of our three part series on RealSelf optimization, we will be covering one …

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RealSelf Optimization Tip #2 – Question & Answer

If you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the …

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RealSelf Optimization Tip #1 – Photos

In the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you …

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Why You Can No Longer Afford To Ignore Yelp

We get it. You hate Yelp. You think they’re extortion artists, they hide your good reviews, the Sales reps can be pushy, etc… Believe us when we say, we’ve heard them all. Whether you personally like Yelp or not is actually irrelevant. Why? Because your potential patients are using Yelp to research you and your …

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How To Filter Out Spam from Your Google Analytics Account

Have you been in your Google Analytics and noticed that your traffic is higher than usual, but your behavioral statistics (bounce rate, pages/session and session duration) are worse? Well, you may be getting hit with a lot of spam within your analytics account. The spam gets called by different names depending on who you talk …

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3/22/16

The Aesthetic Meeting 2016

We are very excited to be apart of The Aesthetic Meeting 2016 in Las Vegas, NV. Joshua Lott and Jennifer Banks will be in Booth #639 sharing the latest developments in digital marketing. This is just one of the many meetings we have attended this year. Our experts travel year round to educate doctors on how they can grow …

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2/11/16

Firm Media Heads to San Diego

We are very excited to announce we will be in San Diego for the Academy of Osseointegration’s 31st Annual Meeting. Joshua Lott, Amanda Mei, and Alex Valentine will be in Booth #1247 sharing the latest developments in digital marketing. This is just one of the many meetings we have attended this year. Our experts travel year round …

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3 Right & Wrong Ways To Answer A Phone Call From A Digital Lead

So you’ve started marketing your professional practice online and things are going pretty well. All of the statistics are showing that you’re getting people to your website and you’re getting people to call you. But when you look at the revenue you earned from digital marketing for a specific time period, you notice that no …

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