William Bruno, MD

“I hired Firm Media to completely redesign my website and also manage my internet marketing, SEO and social media. I am very pleased with their work and their team approach to my website. Not only are they very responsive to emails and telephone calls, they have even met with me in my office several times as well. They are very different from other website companies I have worked with in the past in that they look at all aspects of your campaign and provide a comprehensive, customized service.” – William Bruno, M.D.

Services Provided

  • Website design and development
  • Search Engine Optimization
  • Social Media Marketing
  • Retargeting

Revamping Online Advertising and Website Branding

William Bruno Plastic Surgery serves patients throughout the Los Angeles and Beverly Hills areas with high-quality elective surgery and cosmetic treatments. He focuses on natural-looking, attractive results for patients interested in face, breast, and body procedures. An important aspect of his marketing approach is serving men and women who want to improve the way they look in an authentic, realistic way.

Marketing Challenges

Dr. Bruno’s previous website was designed in a way that did not reflect the audience he serves or the approach he uses in his practice. The imagery did not look like real patients or portray the type of results that he aims to provide. In addition, Dr. Bruno wanted to reach potential patients who had visited the site but who had not yet contacted the practice. However, he had no mechanism for reaching this audience.

Marketing Solutions

Firm Media revamped the website for William Bruno Plastic Surgery, employing images and before-and-after photos from existing patients satisfied with their results. This approach helps the target audience understand and believe in the results they can expect. To connect with people who visited Dr. Bruno’s site but did not contact the practice, Firm Media developed a retargeting advertising campaign. These individuals would be show advertisements for Dr. Bruno’s practice on other websites they visited. This way, potential patients will have the information they need when they are ready to make their decision about surgery.