“Before they implemented any programs for us, they took the time to understand the plastic surgery industry and our particular needs within it. Second, Firm Media pays attention. They continually monitor our campaign and continually tweak our programs to improve our results. I highly recommend the Firm Media team.” – Robert Schwartz, M.D.
- Social Media Marketing
- Website Design
- Search Engine Optimization
- Video Production & Marketing
- Phone Call Tracking
Sustaining Success among Online Competitors
Dr. Robert Schwartz is an established plastic surgeon who has developed a reputation for precision, artistry and high-quality care among clients. However, the Dallas / Fort Worth region has become one of the most competitive markets for aesthetic procedures. In addition, Dr. Schwartz’s existing website did not previously reflect his emphasis on graceful and natural-looking results. So he hired Firm Media to reach new clients, demonstrate the value of his services and ensure that he remains the provider of choice in his region.
Firm Media’s strategy included a complete redesign of the Robert Schwartz Plastic Surgery website. We built the new site to help visitors find the information they needed more easily with procedure descriptions, galleries of past client successes and updates on the practice’s work. Firm Media also eliminated off-brand images and paired pictures of patients with testimonials about their satisfaction with Dr. Schwartz’s work. We complemented this redesign with search engine optimization and social media marketing.
Unique visitors to the Robert Schwartz Plastic Surgery website have increased by 20% year-to-year. Dr. Schwartz notes that our search engine optimization work has brought in “more clients for niche surgical procedures than the practice has ever experienced.” The social media campaign has yielded roughly 1,000 leads each year through over 6,700 Facebook likes and 1,800 Twitter followers.