- Website Design & Development
- Content Development
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
Texas Raised & Texas Trained
Anthony Perri, M.D. is a board certified dermatologist practicing in Montgomery County, TX with offices in Conroe and The Woodlands. His practice is built around taking the appropriate time to understand and address each patient’s individual needs, and the practice is one of the most easily accessible around Montgomery County, Tx. Dr. Perri is a highly skilled and compassionate physician who specializes in treating melanoma, irritated moles, aches, rashes, and more.
Dr. Perri came to Firm Media looking for an update his existing marketing campaign.
While Dr. Perri already had a website that had all of the necessary information, he realized that the functionality of it was lacking. It wasn’t responsive and was limited on what you could potentially build on the site (because it was built in a CMS that was not easy to navigate).
In addition to a new, updated website, Dr. Perri also did not know exactly where was ranking and for what keywords. He also did not know how the site was performing from a conversion standpoint.
Lastly, Dr. Perri was in dire need of getting his message out to the public. He had social pages, but not a consistent content strategy for getting out his important updates on skin care and how he helps patients with their dermatological needs.
The first step, was to get a new website for Dr. Perri. Through extensive interviews, we were able to create a beautiful (and most importantly, customized) site that visitors can easily navigate to find information about the treatment they are looking for. Also, with mobile being the #1 driver of traffic, we were able to make sure the site is fully responsive and looks great on any device.
Before we implemented an SEO campaign, we already knew Dr. Perri was ranking pretty well. What was missing was the analytics to show that and with launching a new website, making sure that his strong rankings did not fall. The result was a comprehensive campaign designed around increasing positions for struggling keywords as well as keeping rankings for strong keywords. We also decided to implement a Retargeting campaign (making sure that the new traffic that does not convert right away is constantly reminded about Dr. Perri and his expertise).
In order to get Dr. Perri’s message out more, he enlisted us to handle his Social Media campaign. We wanted to make sure that there is medically accurate information being pushed to patients from Dr. Perri (since the Internet has led to a lot of misinformation being available). We also wanted to make sure the other doctors and staff in his practice were being highlighted.
The results on this campaign are pretty simple…AMAZING! Comparing the first 5 months of 2017 against the first 5 months of 2016, traffic to the website is up an astounding 38%, with new users up 42%. Not only are their more unique users who are visiting the site multiple times, but they are viewing more pages, spending more time on the site and bouncing less. This is all attributable to the custom, responsive design as well as the quality content Dr. Perri provides. Also, we’re happy to report, that Dr. Perri’s contacts have increased 46% with a 5% increase in conversion rate.
As stated above, we also ran a comprehensive SEO campaign for Dr. Perri that covers 25 keywords and his most important procedures. Our worry was that having an old site for so long, might drop some rankings once we launched the new site. That did not happen in anyway. Currently, Dr. Perri is ranking on page 1 for 92% of his phrases (with 69% of those keywords in position 1).
Since signing with Firm Media, Dr. Perri’s page likes on Facebook have increased over 235%, ensuring that people who are interested in dermatology are seeing Dr. Perri’s message. We have also consistently monitored reviews coming through his social profiles to make sure that people with complaints, are answered promoptly and with correct information.
In year 2 of Dr. Perri’s campaign, in an effort to drive even more leads to the office, Dr. Perri enlisted us to handle his Search Engine Marketing campaign. After careful thought, we decided it would be best to use all of the marketing budget on Google AdWords (given the search volume for his procedures). Since beginning his campaign in the middle of 2016, Dr. Perri is converting at 14% with a CPA of $16.66.