Hosford & Hosford Family Law

“Thanks to Firm Media for their expertise and willingness to work with us. Firm Media has been the key for opening our office bringing in the business leading to sustainability and growth. I cannot say enough good things about them and the process.” – Stephen C. Hosford, Family Law Attorney

Services Provided

  • Website Design and Development
  • Search Engine Optimization
  • Social Media Marketing
  • Pay-Per-Click
  • Social Media Marketing
  • Retargeting
  • Video Production & Marketing
  • Content Development

Building Trust and Being Found in Online Search

Hosford & Hosford, a San Luis Obispo-based law firm, focuses on family law concerns. The practice’s brand is one of experience, ethical legal guidance, and professional counsel.

Challenges

Hosford & Hosford’s original website followed older standards in coding, design, and search engine optimization, and its copy, imagery, and layout were similarly outdated. As a result, it was not attracting the volume or quality of online visitors it sought. Additionally, Hosford & Hosford had employed pay-per-click advertising (PPC), but the firm was not able to convert views into clicks or contacts effectively based on poor keyword targeting. Hosford & Hosford also had no social media presence.

Solutions

Firm Media’s designers recreated the Hosford & Hosford website with a more appealing layout and color scheme. We incorporated testimonials from previous clients “above the fold” of the homepage to demonstrate past successes, and we built in responsive mobile design. Our team also rewrote and search engine optimized content to add clarity to the firm’s services and to improve its visibility in search results. Firm Media also created a vibrant social media campaign to help promote the firm’s message and reach new, potential clients. Finally, we revamped Hosford & Hosford’s PPC campaign, removing low-performing keywords and identifying better options for the firm’s audience.

Results

Thanks to Firm Media’s work, the Hosford & Hosford website saw both a significant improvement in its appearance and usability and in its search engine performance. As of its last report, the site was ranking on the first page of results for all of its targeted keywords. PPC conversions have increased by 5% with higher, more qualified leads.