- Website Design & Development
- Content Creation
- Search Engine Optimization
- Email Marketing
- Search Engine Marketing
- Call Tracking
Helping A Wonderful Surgeon Get More Out Of His Marketing Dollars
Dr. Omeed Sani founded Health & Beauty Physicians in Sunnyvale, California after graduating Magna Cum Laude and completing his residency training at the prestigious Brown Medical School in Rhode Island. His specialized practice helps San Francisco Bay area patients look and feel their best by offering a variety of aesthetic procedures including Vibration Assisted Liposuction, Bioidentical Hormone Replacement, Laser Treatments and Injectables.
While Dr. Sani was working with a marketing partner before turning to Firm Media, the agency was not from the cosmetic space and did not necessarily know the ins and outs of marketing a cosmetic practice. Additionally, despite the marketing efforts, Health & Beauty Physicians had virtually no organic rankings, which was primarily due to the fact that much of the content on their website was duplicated – something that Google ranks very low. While the website did have a mobile site, it was not very user-friendly and did not have enough information to be a true conversion machine.
Additionally, Health & Beauty Physicians was not always the name of the practice. Dr. Sani turned to us to help him rebrand his practice to be much more cosmetics driven (instead of just weight loss).
Lastly, while the Organic rankings were not producing traffic, Dr. Sani also did not have any other means of getting his message out to the public. This is why he contracted us to do SEM and Email Marketing.
The first task was to rebrand the practice. Dr. Sani selected Health & Beauty Physicians, and it was our job to produce graphics and marketing collateral for him, including business cards and brochures. We then implemented the new branding on his existing site.
Although we completely rewrote every page on the existing site (as well as adding a couple of more features), we did not initially rebuild the site. While it wasn’t perfect from a conversion standpoint, with the new content and functionality, the site was much more user-friendly.
After multiple Quarterly Reviews and analysis of the site’s performance, we decided it was time to rebuild Dr. Sani’s site. It was not meeting the KPIs that we knew a site could meet, especially with Dr. Sani’s uniqueness in the market. The result was a fully responsive, beautiful site with everything a patient needs to make an informed decision regarding surgery.
Since launching Dr. Sani’s new site in 2016, he has received 13% more sessions to the site (with a 6% increase in unique users). This large increase in traffic is mostly due to the SEO campaign and improved rankings. We’re happy to report that since launching the new site, Dr. Sani has received 51% more sessions to the site (with an increase of 55% in unique users).
While getting users to the site is great, it does not necessarily mean these people converted. With the increase in traffic came an increase of 80% in conversions and a 59% increase in conversion rates (with an increase of 66% in Google Organic conversions). Dr. Sani’s Email Marketing campaign is converting at over 2% and of the users that came to the site, 51% were returning and 49% were brand new users.